Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." If supported by "data" then it tends to be of the most fragile kind (usually the the fact that the CEO saw it during the Super Bowl and felt happy suffices as actionable data).

Measurement 130

Measurement Metrics Analytics Marketing 130

datapine

JANUARY 24, 2021

In our cutthroat digital age, the importance of setting the right data analysis questions can define the overall success of a business. That being said, it seems like we’re in the midst of a data analysis crisis. Your Chance: Want to perform advanced data analysis with a few clicks? Data Is Only As Good As The Questions You Ask.

IT 317

IT Statistics KPI Data-driven 317

datapine

JULY 3, 2019

In a hyper-connected digital world driven by data, there has never been a better time for businesses to gather meaningful insights on their target prospects, in addition to measuring ongoing levels of commercial growth and performance. However, to enjoy the best possible ROI, it’s vital to measure your success accurately.

Metrics 219

Metrics KPI Strategy ROI 219

Corinium

JUNE 6, 2019

Are you seeing currently any specific issues in the Insurance industry that should concern Chief Data & Analytics Officers? Lack of clear, unified, and scaled data engineering expertise to enable the power of AI at enterprise scale. The data will enable companies to provide more personalized services and product choices.

Insurance 250

Insurance Analytics Forecasting Deep Learning 250

Smart Data Collective

DECEMBER 17, 2021

Marketing Analytics is the process of analyzing marketing data to determine the effectiveness of different marketing activities. The process of Marketing Analytics consists of data collection, data analysis, and action plan development. Types of Data Used in Marketing Analytics. Types of Data Used in Marketing Analytics.

Marketing Analytics 109

Marketing Analytics Marketing Data-driven Analytics 109

CIO Business Intelligence

NOVEMBER 14, 2024

Migration to the cloud, data valorization, and development of e-commerce are areas where rubber sole manufacturer Vibram has transformed its business as it opens up to new markets. Data is the heart of our business, and its centralization has been fundamental for the group,” says Emmelibri CIO Luca Paleari.

ROI 119

ROI B2B Business Objectives Digital Transformation 119

datapine

MAY 21, 2019

“BI is about providing the right data at the right time to the right people so that they can take the right decisions” – Nic Smith. Data analytics isn’t just for the Big Guys anymore; it’s accessible to ventures, organizations, and businesses of all shapes, sizes, and sectors. And the success stories are seemingly endless.

Business Intelligence 183

Business Intelligence Cost-Benefit Dashboards ROI 183

O'Reilly on Data

MARCH 31, 2020

AI products are automated systems that collect and learn from data to make user-facing decisions. All you need to know for now is that machine learning uses statistical techniques to give computer systems the ability to “learn” by being trained on existing data. Why AI software development is different.

Management 338

Management Machine Learning Experimentation Metrics 338

Smart Data Collective

NOVEMBER 29, 2021

We have endlessly discussed the benefits of using big data to make the most out of your marketing strategies. Companies that neglect to use data analytics, AI and other forms of big data technology risk falling behind to their competitors. Data Technology Makes Email Marketing Automation Far More Feasible. Start Simple.

Data-driven 119

Data-driven Marketing Big Data Sales 119

datapine

FEBRUARY 14, 2021

Remember: Today , access to your metrics 24/7/365 is really important, what online data analysis tools can guarantee and ensure that your chances of long-term success increase. The days sales outstanding (DSO) KPI measures how swiftly you are able to collect or generate revenue from your customers. Freight Bill Accuracy.

Metrics 260

Metrics KPI Dashboards Sales 260

CIO Business Intelligence

DECEMBER 10, 2024

Proving the ROI of AI can be elusive , but rushing to achieve it can prove costly. Set clear, measurable metrics around what you want to improve with generative AI, including the pain points and the opportunities, says Shaown Nandi, director of technology at AWS. Gen AI holds the potential to facilitate that.

Sales 142

Sales Metrics Data-driven Measurement 142

CIO Business Intelligence

FEBRUARY 13, 2024

IT leaders are drowning in metrics, with many finding themselves up to their KPIs in a seemingly bottomless pool of measurement tools. To name a few — products and services that are delivered on time and on budget, and overall IT ROI.” You have to have a good measure of which teams need to move fast and what they are really achieving.”

Metrics 140

Metrics IT ROI Measurement 140

datapine

JANUARY 6, 2022

1) What Is Data Interpretation? 2) How To Interpret Data? 3) Why Data Interpretation Is Important? 4) Data Analysis & Interpretation Problems. 5) Data Interpretation Techniques & Methods. 6) The Use of Dashboards For Data Interpretation. Business dashboards are the digital age tools for big data.

Visualization 246

Visualization Dashboards Cost-Benefit Measurement 246

Smart Data Collective

SEPTEMBER 4, 2020

Big data is becoming increasingly important in business decision-making. The market for data analytics applications and solutions is expected to reach $105 billion by 2027. However, big data technology is only a viable tool for business decision-making if it is utilized appropriately. Guide to Creating a Big Data Strategy.

Data-driven 90

Data-driven Big Data Metrics Strategy 90

CIO Business Intelligence

DECEMBER 9, 2024

Large language models (LLMs) are very good at spotting patterns in data of all types, and then creating artefacts in response to user prompts that match these patterns. Focus on data assets Building on the previous point, a companys data assets as well as its employees will become increasingly valuable in 2025.

Enterprise 108

Enterprise ROI Cost-Benefit Measurement 108

datapine

OCTOBER 17, 2019

Management reporting is a source of business intelligence that helps business leaders make more accurate, data-driven decisions. They collect data from various departments of the company tracking key performance indicators ( KPIs ) and present them in an understandable way. They were using historical data only.

Reporting 263

Reporting Management Dashboards KPI 263

IBM Big Data Hub

SEPTEMBER 11, 2023

The bulk of these uncertainties do not revolve around what software package to pick or whether to migrate to the cloud; they revolve around how exactly to apply these powerful technologies and data with precision and control to achieve meaningful improvements in the shortest time possible.

Data-driven 85

Data-driven IT Measurement Cost-Benefit 85

Smart Data Collective

OCTOBER 21, 2020

The concept of email marketing predates the big data phenomenon by at least 20 years. However, data-driven insights have clearly played a profound role in the future of email marketing. Companies need to find new ways to use big data to embrace new email strategies. The Evolution of Email in the Age of Big Data.

Data-driven 87

Data-driven Big Data Metrics Machine Learning 87

Smart Data Collective

NOVEMBER 5, 2023

Data analytics has become a useful field that is helping businesses across the globe achieve their targets and objectives within a given budget. The data accumulated through the online world of ours needs to be analyzed for businesses to make any sense of it. Such data is immensely important to formulate a winning strategy.

Marketing 119

Marketing Analytics ROI Data-driven 119

datapine

SEPTEMBER 16, 2022

Previously, we discussed the top 19 big data books you need to read, followed by our rundown of the world’s top business intelligence books as well as our list of the best SQL books for beginners and intermediates. Data visualization, or ‘data viz’ as it’s commonly known, is the graphic presentation of data.

Visualization 304

Visualization Dashboards Data-driven Statistics 304

Smart Data Collective

JULY 26, 2023

Big data has become an invaluable aspect to most modern businesses. Nevertheless, many companies have been reluctant to Harvard Business Review reports that only 30% of businesses have a data strategy. However, companies with data strategies are far more successful than those without.

Data-driven 82

Data-driven Management Big Data Sales 82

Occam's Razor

FEBRUARY 25, 2013

This blog is centered around creating incredible digital experiences powered by qualitative and quantitative data insights. Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). Let's calculate the ROI of digital analytics. So, what is ROI?

Analytics 143

Analytics ROI Marketing Modeling 143

Smart Data Collective

JULY 16, 2023

Big data is the most important business trend of the 21st century. The usage, volume, and types of data have increased significantly. In fact, big data keeps gaining momentum. We mentioned that data analytics is vital to marketing , but it is affecting many other industries as well.

ROI 79

ROI Data Analytics Analytics Risk Management 79

Occam's Razor

AUGUST 22, 2011

Be data driven?" Key To Your Digital Success: Web Analytics Measurement Model. Six Rules For Creating A Data Driven Boss! Be data driven?" " Measuring Incrementality: Controlled Experiments to the Rescue! Barriers To An Effective Web Measurement Strategy [+ Solutions!].

KPI 125

KPI Metrics Measurement ROI 125

DataKitchen

NOVEMBER 27, 2024

A Guide to the Six Types of Data Quality Dashboards Poor-quality data can derail operations, misguide strategies, and erode the trust of both customers and stakeholders. Data quality dashboards have emerged as indispensable tools, offering a clear window into the health of their data and enabling targeted actionable improvements.

Data Quality 219

Data Quality Dashboards Metrics Cost-Benefit 219

Smart Data Collective

JULY 11, 2022

We have talked about the benefits of using big data in the marketing profession in the past. CMOs Are Investing in the Benefits of Big Data. The demand for data analytics technology in the marketing will continue to grow as more executives recognize its benefits. Influencer marketing. Content marketing.

Data Analytics 140

Data Analytics Analytics Advertising Big Data 140

CIO Business Intelligence

JUNE 9, 2023

Such is the case with a data management strategy. That gap is becoming increasingly apparent because of artificial intelligence’s (AI) dependence on effective data management. For many organizations, the real challenge is quantifying the ROI benefits of data management in terms of dollars and cents.

Strategy 116

Strategy Management Key Performance Indicator ROI 116

datapine

MAY 31, 2022

It provides better data storage, data security, flexibility, improved organizational visibility, smoother processes, extra data intelligence, increased collaboration between employees, and changes the workflow of small businesses and large enterprises to help them make better decisions while decreasing costs. Security issues.

Risk 237

Risk Cost-Benefit Business Intelligence Data-driven 237

datapine

JANUARY 21, 2020

Big data plays a crucial role in online data analysis , business information, and intelligent reporting. Companies must adjust to the ambiguity of data, and act accordingly. Business intelligence reporting, or BI reporting, is the process of gathering data by utilizing different software and tools to extract relevant insights.

Business Intelligence 259

Business Intelligence Reporting Cost-Benefit Dashboards 259

datapine

APRIL 12, 2023

Incremental Sales Calculation As mentioned, incremental sales are used by businesses as a key performance indicator to measure the financial success of their promotional efforts. Your Chance: Want to boost your incremental sales using data? But how do you calculate the impact of your promotional strategies? Keep reading to find out!

Sales 176

Sales KPI Metrics Cost-Benefit 176

CIO Business Intelligence

MAY 30, 2024

That said, though CIOs have a clear vision of what their organizations will gain from AI, it’s clear that they are worried about their ability to demonstrate ROI. Just over 6 in 10 say that demonstrating ROI from any technology is very or extremely challenging. Today’s CIOs are working in a tornado of innovation.

ROI 111

ROI Digital Transformation Cost-Benefit Measurement 111

CIO Business Intelligence

AUGUST 15, 2024

Many of those gen AI projects will fail because of poor data quality, inadequate risk controls, unclear business value , or escalating costs , Gartner predicts. In the enterprise, huge expectations have been partly driven by the major consumer reaction following the release of ChatGPT in late 2022, Stephenson suggests.

ROI 143

ROI Cost-Benefit Experimentation Deep Learning 143

datapine

DECEMBER 11, 2019

“Software as a service” (SaaS) is becoming an increasingly viable choice for organizations looking for the accessibility and versatility of software solutions and online data analysis tools without the need to rely on installing and running applications on their own computer systems and data centers. How will AI improve SaaS in 2020?

Software 314

Software Cost-Benefit Data-driven Data Processing 314

datapine

APRIL 15, 2020

It’s necessary to say that these processes are recurrent and require continuous evolution of reports, online data visualization , dashboards, and new functionalities to adapt current processes and develop new ones. Discover the available data sources. ” “What do our users actually need?”. Determine BI funding and support.

Business Intelligence 276

Business Intelligence Analytics Testing Dashboards 276

DataKitchen

MAY 4, 2023

Webinar Summary: DataOps and Data Mesh Chris Bergh, CEO of DataKitchen, delivered a webinar on two themes – Data Products and Data Mesh. Bergh started by discussing the complexity within data and analytics teams, stating that complexity makes everything more complicated and, in the long run, it kills productivity.

Measurement 130

Measurement Data-driven Testing Cost-Benefit 130

CIO Business Intelligence

OCTOBER 23, 2024

To address this, Gartner has recommended treating AI-driven productivity like a portfolio — balancing operational improvements with high-reward, game-changing initiatives that reshape business models. Gartner’s data revealed that 90% of CIOs cite out-of-control costs as a major barrier to achieving AI success.

Enterprise 141

Enterprise Cost-Benefit Broadcasting Risk 141

CIO Business Intelligence

MAY 27, 2024

CISOs are increasingly anxious because while they realize the ax will fall on them when the inevitable breach occurs, securing boardroom support for heavy investment in preventative measures, like training, is challenging in a world where revenue is demanded for each dollar spent.

Cost-Benefit 116

Cost-Benefit Statistics ROI Measurement 116