O'Reilly on Data

MARCH 25, 2025

Weve seen this across dozens of companies, and the teams that break out of this trap all adopt some version of Evaluation-Driven Development (EDD), where testing, monitoring, and evaluation drive every decision from the start. Two big things: They bring the messiness of the real world into your system through unstructured data.

Testing 168

Testing Data-driven Software Measurement 168

CIO Business Intelligence

JANUARY 14, 2025

So the organization as a whole has to have a clear way of measuring ROI, creating KPIs and OKRs or whatever framework theyre using. What ROI will AI deliver? Manry is mindful that some AI deployments will deliver modest ROIs and others will deliver significant returns. How confident are we in our data?

Strategy 141

Strategy ROI Experimentation Risk 141

CIO Business Intelligence

MAY 22, 2024

While Kane shows clients how to save time and money using AI tools like Microsoft Copilot, many SMB customers still don’t see the value of generative AI in tasks like writing a newsletter, when the AI doesn’t have access to their internal data. I have found very few companies who have found ROI with AI at all thus far,” he adds.

ROI 143

ROI IT Measurement Cost-Benefit 143

CIO Business Intelligence

FEBRUARY 13, 2024

IT leaders are drowning in metrics, with many finding themselves up to their KPIs in a seemingly bottomless pool of measurement tools. There are several important metrics that can be used to achieve IT success, says Jonathan Nikols, senior vice president of global enterprise sales for the Americas at Verizon. “To Here they are.

Metrics 140

Metrics IT ROI Measurement 140

CIO Business Intelligence

DECEMBER 9, 2024

Large language models (LLMs) are very good at spotting patterns in data of all types, and then creating artefacts in response to user prompts that match these patterns. Focus on data assets Building on the previous point, a companys data assets as well as its employees will become increasingly valuable in 2025.

Enterprise 116

Enterprise Cost-Benefit ROI Measurement 116

Rocket-Powered Data Science

MARCH 19, 2019

We hear a lot of hype that says organizations should be “ Data – first ”, or “AI- first , or “ Data – driven ”, or “ Technology – driven ”. Analytics are the products, the outcomes, and the ROI of our Big Data , Data Science, AI, and Machine Learning investments!

Analytics 193

Analytics Metrics Data-driven Machine Learning 193

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. It is because often we are just the data girls / boys. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Can you feel my pain?

Metrics 157

Metrics Marketing Strategy Key Performance Indicator 157

O'Reilly on Data

MARCH 31, 2020

AI products are automated systems that collect and learn from data to make user-facing decisions. All you need to know for now is that machine learning uses statistical techniques to give computer systems the ability to “learn” by being trained on existing data. Why AI software development is different.

Management 363

Management Machine Learning Experimentation Metrics 363

CIO Business Intelligence

JUNE 27, 2022

Today, many CIOs feel the same way about metrics. Metrics are only as good as their source. Too often, technology companies pay consulting or analyst firms to create metrics based on the best characteristics of their offerings,” says Judith Hurwitz, CEO of Hurwitz Strategies, an emerging technology consulting firm.

Metrics 133

Metrics KPI IT Consulting 133

Smart Data Collective

JUNE 25, 2021

Big data has been incredibly important in the marketing profession. Marketers need to rely heavily on big data technology to reach customers more effectively. Big data technology isn’t just important for making better insights. Visual marketing dashboards are prime examples of using big data effectively in marketing.

Dashboards 125

Dashboards Metrics Marketing Key Performance Indicator 125

Smart Data Collective

DECEMBER 17, 2021

Marketing Analytics is the process of analyzing marketing data to determine the effectiveness of different marketing activities. The process of Marketing Analytics consists of data collection, data analysis, and action plan development. Types of Data Used in Marketing Analytics. Types of Data Used in Marketing Analytics.

Marketing Analytics 122

Marketing Analytics Marketing Data-driven Analytics 122

Smart Data Collective

JUNE 30, 2022

Modern marketing strategies rely heavily on big data. One study found that retailers that use big data have 2.7 Big data is even more important for companies that depend on social media marketing. His statement about the importance of big data in social media marketing is even more true today.

Data-driven 132

Data-driven Marketing Strategy Big Data 132

Smart Data Collective

DECEMBER 15, 2021

But driving sales through the maximization of profit and minimization of cost is impossible without data analytics. Data analytics is the process of drawing inferences from datasets to understand the information they contain. Personalization is among the prime drivers of digital marketing, thanks to data analytics.

ROI 134

ROI Marketing Data Analytics Analytics 134

datapine

APRIL 13, 2021

Agency analytics is the process of taking data and transforming it into valuable insights that are then displayed with a professional agency dashboard. Apart from using their data to support decision-making, agencies also use metrics as the main language in which they speak to their clients. Benefits Of A Modern Agency Report.

Dashboards 256

Dashboards Reporting Analytics Cost-Benefit 256

datapine

OCTOBER 17, 2019

Management reporting is a source of business intelligence that helps business leaders make more accurate, data-driven decisions. They collect data from various departments of the company tracking key performance indicators ( KPIs ) and present them in an understandable way. They were using historical data only.

Reporting 263

Reporting Management Dashboards KPI 263

Smart Data Collective

NOVEMBER 29, 2021

We have endlessly discussed the benefits of using big data to make the most out of your marketing strategies. Companies that neglect to use data analytics, AI and other forms of big data technology risk falling behind to their competitors. Data Technology Makes Email Marketing Automation Far More Feasible. Start Simple.

Data-driven 134

Data-driven Marketing Big Data Sales 134

CIO Business Intelligence

DECEMBER 18, 2024

To be a platform business, you need a network, demand, supply, data, and a customer experience that differentiates. We focused on extracting data from the ERPs through our data mesh using our own custom-developed technologies. These high-level metrics tie to every leaders objectives.

Digital Transformation 116

Digital Transformation Metrics Measurement ROI 116

Smart Data Collective

SEPTEMBER 4, 2020

Big data is becoming increasingly important in business decision-making. The market for data analytics applications and solutions is expected to reach $105 billion by 2027. However, big data technology is only a viable tool for business decision-making if it is utilized appropriately. Guide to Creating a Big Data Strategy.

Data-driven 103

Data-driven Big Data Metrics Strategy 103

DataKitchen

MARCH 16, 2023

How to measure your data analytics team? So it’s Monday, and you lead a data analytics team of perhaps 30 people. And she is numbers driven – great! But wait, she asks you for your team metrics. Like most leaders of data analytic teams, you have been doing very little to quantify your team’s success.

Metrics 130

Metrics Data Analytics Analytics Measurement 130

Smart Data Collective

OCTOBER 21, 2020

The concept of email marketing predates the big data phenomenon by at least 20 years. However, data-driven insights have clearly played a profound role in the future of email marketing. Companies need to find new ways to use big data to embrace new email strategies. The Evolution of Email in the Age of Big Data.

Data-driven 105

Data-driven Big Data Machine Learning Metrics 105

Corinium

JUNE 6, 2019

Are you seeing currently any specific issues in the Insurance industry that should concern Chief Data & Analytics Officers? Lack of clear, unified, and scaled data engineering expertise to enable the power of AI at enterprise scale. The data will enable companies to provide more personalized services and product choices.

Insurance 250

Insurance Analytics Forecasting Deep Learning 250

datapine

APRIL 22, 2020

“Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway.” – Geoffrey Moore. And, as a business, if you use your data wisely, you stand to reap great rewards. Data brings a wealth of invaluable insights that could significantly boost the growth and evolution of your business.

Dashboards 189

Dashboards Key Performance Indicator Visualization Sales 189

Occam's Razor

SEPTEMBER 29, 2009

If supported by "data" then it tends to be of the most fragile kind (usually the the fact that the CEO saw it during the Super Bowl and felt happy suffices as actionable data). Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency.

Measurement 130

Measurement Metrics Analytics Marketing 130

CIO Business Intelligence

MARCH 19, 2025

As regulatory scrutiny, investor expectations, and consumer demand for environmental, social and governance (ESG) accountability intensify, organizations must leverage data to drive their sustainability initiatives. However, embedding ESG into an enterprise data strategy doesnt have to start as a C-suite directive.

IT 59

IT Data Governance Data-driven Metrics 59

datapine

SEPTEMBER 16, 2022

Previously, we discussed the top 19 big data books you need to read, followed by our rundown of the world’s top business intelligence books as well as our list of the best SQL books for beginners and intermediates. Data visualization, or ‘data viz’ as it’s commonly known, is the graphic presentation of data.

Visualization 304

Visualization Dashboards Data-driven Statistics 304

CIO Business Intelligence

DECEMBER 18, 2024

CIOs must tie resilience investments to tangible outcomes like data protection, regulatory compliance, and AI readiness. Resilience frameworks have measurable ROI, but they require a holistic, platform-based approach to curtail threats and guide the safe use of AI, he adds. Its a business imperative, says Juan Perez, CIO of Salesforce.

Risk 105

Risk Risk Management Cost-Benefit Measurement 105

datapine

FEBRUARY 4, 2020

Today’s digital data has given the power to an average Internet user a massive amount of information that helps him or her to choose between brands, products or offers, making the market a highly competitive arena for the best ones to survive. First things first – organizing and prioritizing your marketing data.

Reporting 280

Reporting Marketing Advertising Metrics 280

CIO Business Intelligence

OCTOBER 7, 2022

And how do we demonstrate ROI in order to proceed? It’s time to discard legacy processes and reinvent IT procurement with a new approach that leverages the power of data-driven insights. Public cloud costs often start out attractively low but can increase precipitously as usage and data volumes grow.

Data-driven 98

Data-driven IT Digital Transformation ROI 98

datapine

JANUARY 21, 2020

Big data plays a crucial role in online data analysis , business information, and intelligent reporting. Companies must adjust to the ambiguity of data, and act accordingly. Business intelligence reporting, or BI reporting, is the process of gathering data by utilizing different software and tools to extract relevant insights.

Business Intelligence 259

Business Intelligence Reporting Cost-Benefit Dashboards 259

Smart Data Collective

SEPTEMBER 30, 2019

Big data is changing the entire nature of decision-making across organizations of all sizes. Companies on either side of the world have identified countless applications for big data, which is helping them save considerable amounts of money and get better ROIs from various assets. Continuously Gather Data.

Data-driven 98

Data-driven Key Performance Indicator Big Data Advertising 98

datapine

JANUARY 31, 2022

Because things are changing and becoming more competitive in every sector of business, the benefits of business intelligence and proper use of data analytics are key to outperforming the competition. BI software uses algorithms to extract actionable insights from a company’s data and guide its strategic decisions.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

datapine

NOVEMBER 5, 2019

Studies suggest that businesses that adopt a data-driven marketing strategy are likely to gain an edge over the competition and in turn, increase profitability. In fact, according to eMarketer, 40% of executives surveyed in a study focused on data-driven marketing, expect to “significantly increase” revenue. Still unsure?

Dashboards 220

Dashboards Cost-Benefit Sales Metrics 220

datapine

DECEMBER 11, 2019

“Software as a service” (SaaS) is becoming an increasingly viable choice for organizations looking for the accessibility and versatility of software solutions and online data analysis tools without the need to rely on installing and running applications on their own computer systems and data centers. How will AI improve SaaS in 2020?

Software 314

Software Cost-Benefit Data-driven Data Processing 314

Decision Management Solutions

JULY 8, 2020

The research looked at the increasingly broad portfolio of analytic capabilities available to enterprises – everything from traditional Business Intelligence (BI) capabilities like reporting and ad-hoc queries to modern visualization and data discovery capabilities as well as advanced (predictive) analytics. Monitoring.

Reporting 134

Reporting Analytics ROI Key Performance Indicator 134

datapine

MAY 21, 2019

“BI is about providing the right data at the right time to the right people so that they can take the right decisions” – Nic Smith. Data analytics isn’t just for the Big Guys anymore; it’s accessible to ventures, organizations, and businesses of all shapes, sizes, and sectors. And the success stories are seemingly endless.

Business Intelligence 183

Business Intelligence Cost-Benefit Dashboards ROI 183

IBM Big Data Hub

SEPTEMBER 11, 2023

The bulk of these uncertainties do not revolve around what software package to pick or whether to migrate to the cloud; they revolve around how exactly to apply these powerful technologies and data with precision and control to achieve meaningful improvements in the shortest time possible.

Data-driven 85

Data-driven IT Measurement Cost-Benefit 85

Smart Data Collective

APRIL 4, 2025

Struggling to improve your ROI? Learn about the key metrics to consider when monitoring the progress of your SEO operations here. We talked about this in our article on the benefits of data-driven SEO. Analytics is the driver of maximizing the success of SEO initiatives. In a market that's projected to expand

Data Analytics 87

Data Analytics Analytics ROI Metrics 87