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Today, modern travel and tourism thrive on data. For example, airlines have historically applied analytics to revenue management, while successful hospitality leaders make data-driven decisions around property allocation and workforce management. What is big data in the travel and tourism industry?
Descriptive analytics: Where most organizations begin and linger Descriptive analytics answers the question: What happened? These are your standard reports and dashboard visualizations of historical data showing sales last quarter, NPS trends, operational thoughts or marketing campaign performance. Its a symptom of needing one.
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