CIO Business Intelligence

MARCH 4, 2025

From AI models that boost sales to robots that slash production costs, advanced technologies are transforming both top-line growth and bottom-line efficiency. Artificial intelligence: Driving ROI across the board AI is the poster child of deep tech making a direct impact on business performance.

Technology 118

Technology ROI Cost-Benefit Manufacturing 118

Smart Data Collective

AUGUST 29, 2019

The sales profession is responding to major changes brought by big data. The big data revolution is making the sales industry more efficient and effective than ever. In 2019, Forbes contributor Louis Columbus wrote a great article on the ways that big data is changing the sales and marketing profession.

Sales 95

Sales Data-driven Marketing Strategy 95

Smart Data Collective

FEBRUARY 22, 2022

Big data has been changing the state of business for years. They are finding new ways to leverage data analytics and AI technology to maximize their ROI. E-commerce startups are investing most heavily in big data, which is why the e-commerce analytics market will be worth over $22 billion by 2025.

Data-driven 141

Data-driven Metrics Big Data Sales 141

Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. I can see the correlation, but the conclusion implies a causality that may or may not be there ("the product sales exceeded all internal projections! So to imply the ROI in Step 4 is sub-optimal. Gets more Likes. It was huge. Newspapers!

Advertising 165

Advertising ROI Metrics Marketing 165

Smart Data Collective

JUNE 29, 2022

Big data is at the heart of all successful, modern marketing strategies. Companies that engage in email marketing have discovered that big data is particularly effective. When you are running a data-driven company, you should seriously consider investing in email marketing campaigns. Cost-effective method.

Data-driven 145

Data-driven Marketing Cost-Benefit Big Data 145

Smart Data Collective

JANUARY 11, 2023

Many businesses are taking advantage of big data to improve their marketing and financial management practices. billion on big data marketing in 2020 and this figure is likely to grow further in the years to come. Some of the case studies on the benefits of data-driven marketing are quite promising.

Data-driven 122

Data-driven Marketing Advertising Big Data 122

Smart Data Collective

MAY 16, 2022

Data-savvy companies are constantly exploring new ways to utilize big data to solve various challenges they encounter. A growing number of companies are using data analytics technology to improve customer engagement. They discovered that big data is helping more companies improve relationships with customers.

Data-driven 145

Data-driven Strategy Big Data ROI 145

Smart Data Collective

MAY 19, 2022

Big data technology is incredibly important in many aspects of modern business. The sales profession is one of the areas most affected by data. There are many ways that big data is helping companies improve sales. One of the biggest benefits is that it can help automate many aspects of the sales process.

Sales 143

Sales Big Data Cost-Benefit Data-driven 143

Smart Data Collective

DECEMBER 15, 2021

Digital marketers work online and leverage online tools to drive sales. But driving sales through the maximization of profit and minimization of cost is impossible without data analytics. Data analytics is the process of drawing inferences from datasets to understand the information they contain. Personalized Services.

ROI 134

ROI Marketing Data Analytics Analytics 134

Smart Data Collective

DECEMBER 13, 2021

Big data has become a highly invaluable aspect of modern business. More companies are using sophisticated data analytics and AI tools to overhaul their business models. Some industries have become more dependent on big data than others. The e-commerce sector has been one of the most affected by major advances in data technology.

Data-driven 145

Data-driven Marketing Strategy Big Data 145

Smart Data Collective

NOVEMBER 29, 2021

We have endlessly discussed the benefits of using big data to make the most out of your marketing strategies. Companies that neglect to use data analytics, AI and other forms of big data technology risk falling behind to their competitors. Data Technology Makes Email Marketing Automation Far More Feasible. Start Simple.

Data-driven 134

Data-driven Marketing Big Data Sales 134

Smart Data Collective

SEPTEMBER 8, 2020

You can see how big data and AI are being utilized by the most astute CBD marketers. You can get a better sense of the role that big data plays in the changing direction of the market. So how can you stand out in a crowded marketplace by leveraging data analytics ? Big Data is Driving Major Changes in the CBD Industry.

Data-driven 139

Data-driven Marketing Big Data Advertising 139

datapine

FEBRUARY 14, 2021

The metrics can be utilized in the inventory accuracy and turnover metrics, to the inventory-to-sales ratio. Remember: Today , access to your metrics 24/7/365 is really important, what online data analysis tools can guarantee and ensure that your chances of long-term success increase. Days Sales Outstanding (DSO).

Metrics 260

Metrics KPI Dashboards Sales 260

Smart Data Collective

JUNE 29, 2022

Big data technology is leading to a lot of changes in the field of marketing. A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. Email marketing is one of the disciplines that has been heavily touched by big data. Always Provide Value.

B2B 124

B2B Data-driven Marketing Strategy 124

Smart Data Collective

AUGUST 22, 2022

We have talked about the many different sectors that have been shaped by big data in recent years. The bedrock of today’s advertising methods and a requirement for delivering personalized experiences is data-driven marketing. Using data-driven marketing can connect you to customers. It is marketing’s future.

Data-driven 98

Data-driven Marketing Advertising Data mining 98

datapine

JANUARY 24, 2021

In our cutthroat digital age, the importance of setting the right data analysis questions can define the overall success of a business. That being said, it seems like we’re in the midst of a data analysis crisis. Your Chance: Want to perform advanced data analysis with a few clicks? Data Is Only As Good As The Questions You Ask.

IT 317

IT Statistics KPI Data-driven 317

Smart Data Collective

APRIL 4, 2021

Data-driven marketing has become the norm in almost every industry. Companies have found that big data can significantly improve the ROI of modern marketing campaigns. However, they must use the right technology to get the most out of their big data initiatives.

Data-driven 106

Data-driven Marketing B2B Big Data 106

Smart Data Collective

DECEMBER 2, 2021

Big data is a gamechanger for the marketing sector. We have talked about the benefits of using big data in online marketing. However, there are other reasons to use big data to make the most of your marketing strategy. One often overlooked opportunity to leverage big data is in the context of SMS marketing.

Data-driven 105

Data-driven Marketing Strategy Advertising 105

Smart Data Collective

DECEMBER 17, 2021

Marketing Analytics is the process of analyzing marketing data to determine the effectiveness of different marketing activities. The process of Marketing Analytics consists of data collection, data analysis, and action plan development. Types of Data Used in Marketing Analytics. Types of Data Used in Marketing Analytics.

Marketing Analytics 122

Marketing Analytics Marketing Data-driven Analytics 122

Rocket-Powered Data Science

FEBRUARY 12, 2021

One can automate a very complicated and time-consuming process, even for a one-time bespoke application – the ROI must be worth it, to justify doing this only once. The average ROI from RPA/IA deployments is 250%. Robotic Process Automation is for “more than once” automation. So, what about Intelligent Automation?

ROI 234

ROI Digital Transformation Reporting Machine Learning 234

Smart Data Collective

OCTOBER 21, 2020

The concept of email marketing predates the big data phenomenon by at least 20 years. However, data-driven insights have clearly played a profound role in the future of email marketing. Companies need to find new ways to use big data to embrace new email strategies. The Evolution of Email in the Age of Big Data.

Data-driven 106

Data-driven Big Data Machine Learning Metrics 106

datapine

APRIL 22, 2020

“Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway.” – Geoffrey Moore. And, as a business, if you use your data wisely, you stand to reap great rewards. Data brings a wealth of invaluable insights that could significantly boost the growth and evolution of your business.

Dashboards 189

Dashboards Key Performance Indicator Visualization Sales 189

datapine

JULY 1, 2020

“The goal is to turn data into information, and information into insight.” – Carly Fiorina, former executive, president, HP. Digital data is all around us. quintillion bytes of data every single day, with 90% of the world’s digital insights generated in the last two years alone, according to Forbes.

Reporting 260

Reporting Dashboards Cost-Benefit Visualization 260

Smart Data Collective

OCTOBER 3, 2019

Big data is playing a vital role in the evolution of small business. A compilation of research from the G2 Learning Hub Shows the number of businesses relying on big data is rising. They cited one study showing that 40% of businesses need to use unstructured data on a nearly daily basis. It makes your site more accessible.

Data-driven 102

Data-driven Marketing Big Data Machine Learning 102

Smart Data Collective

JANUARY 11, 2021

We have talked in depth about the benefits of using data-driven strategies to improve the functionality of the workplace. There are plenty of case studies of companies using big data to streamline many elements of their business models. Companies have found that data-driven educational initiatives can be especially effective.

Data-driven 90

Data-driven Big Data Sales ROI 90

Smart Data Collective

JULY 26, 2023

Big data has become an invaluable aspect to most modern businesses. Nevertheless, many companies have been reluctant to Harvard Business Review reports that only 30% of businesses have a data strategy. However, companies with data strategies are far more successful than those without.

Data-driven 97

Data-driven Management Big Data Sales 97

datapine

NOVEMBER 5, 2019

Studies suggest that businesses that adopt a data-driven marketing strategy are likely to gain an edge over the competition and in turn, increase profitability. In fact, according to eMarketer, 40% of executives surveyed in a study focused on data-driven marketing, expect to “significantly increase” revenue. Still unsure?

Dashboards 220

Dashboards Cost-Benefit Sales Metrics 220

datapine

JANUARY 21, 2020

Big data plays a crucial role in online data analysis , business information, and intelligent reporting. Companies must adjust to the ambiguity of data, and act accordingly. Business intelligence reporting, or BI reporting, is the process of gathering data by utilizing different software and tools to extract relevant insights.

Business Intelligence 259

Business Intelligence Reporting Cost-Benefit Dashboards 259

Smart Data Collective

NOVEMBER 5, 2023

Data analytics has become a useful field that is helping businesses across the globe achieve their targets and objectives within a given budget. The data accumulated through the online world of ours needs to be analyzed for businesses to make any sense of it. Such data is immensely important to formulate a winning strategy.

Marketing 128

Marketing Analytics Data-driven ROI 128

O'Reilly on Data

MARCH 31, 2020

AI products are automated systems that collect and learn from data to make user-facing decisions. All you need to know for now is that machine learning uses statistical techniques to give computer systems the ability to “learn” by being trained on existing data. Why AI software development is different.

Management 363

Management Machine Learning Experimentation Metrics 363

datapine

MAY 21, 2019

“BI is about providing the right data at the right time to the right people so that they can take the right decisions” – Nic Smith. Data analytics isn’t just for the Big Guys anymore; it’s accessible to ventures, organizations, and businesses of all shapes, sizes, and sectors. And the success stories are seemingly endless.

Business Intelligence 183

Business Intelligence Cost-Benefit Dashboards ROI 183

datapine

OCTOBER 17, 2019

Management reporting is a source of business intelligence that helps business leaders make more accurate, data-driven decisions. They collect data from various departments of the company tracking key performance indicators ( KPIs ) and present them in an understandable way. They were using historical data only.

Reporting 263

Reporting Management Dashboards KPI 263

Smart Data Collective

APRIL 1, 2021

The technological advancements have left no excuse for brands to justify the lack of customer data collection. This data, in return, enables them to carve out specialized marketing campaigns targeting the right audience. Now marketers can capture data at almost every stage of the buying decision.

Big Data 137

Big Data Marketing Data-driven ROI 137

Smart Data Collective

JULY 11, 2022

We have talked about the benefits of using big data in the marketing profession in the past. CMOs Are Investing in the Benefits of Big Data. The demand for data analytics technology in the marketing will continue to grow as more executives recognize its benefits. Influencer marketing. Content marketing.

Data Analytics 145

Data Analytics Analytics Advertising Big Data 145

Smart Data Collective

OCTOBER 15, 2021

Big data technology has been a highly valuable asset for many companies around the world. Countless companies are utilizing big data to improve many aspects of their business. Some of the best applications of data analytics and AI technology has been in the field of marketing. Data-Driven Marketing is More Important than Ever.

Big Data 144

Big Data Marketing Advertising Data-driven 144

Smart Data Collective

APRIL 5, 2021

With individuals and their devices constantly connected to the internet, user data flow is changing how companies interact with their customers. Big data has become the lifeblood of small and large businesses alike, and it is influencing every aspect of digital innovation, including web development. What is Big Data?

Big Data 137

Big Data Data-driven IT Sales 137