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7 Ways Data Analytics Is Boosting the ROI Of Digital Marketing

Smart Data Collective

Digital marketers work online and leverage online tools to drive sales. They make up an aspect of marketing focused on using the internet and cloud-based technology to promote brands. Marketers all share the same goal: reach the target audience and make more profit. Improved Marketing Campaigns. Increased Customer Growth.

ROI 134
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Data-Driven Digital Marketing Carves Competitive Edge For SMEs

Smart Data Collective

One of the ways that businesses can gain an edge is with digital marketing strategies that hinge on big data. Big Data Helps Small Businesses Excel with Digital Marketing. Big data is at the forefront of many fields. One of the fields that rely on big data the most is digital marketing.

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How DataOps is Transforming Commercial Pharma Analytics

DataKitchen

During the product launch, everyone in the sales and marketing organizations is hyper-focused on business development. Marketing invests heavily in multi-level campaigns, primarily driven by data analytics. The data team must be able to respond rapidly and with a high degree of quality and certainty to user requests.

Analytics 246
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The Power of Graph Databases, Linked Data, and Graph Algorithms

Rocket-Powered Data Science

How does one express “context” in a data model? Consider this marketing attribution use case: person A sees the marketing campaign, person A talks about it on their social media account, person B is connected to person A and sees the comment, and subsequently person B buys the product. community detection ).

Metadata 250
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Take Advantage Of Operational Metrics & KPI Examples – A Comprehensive Guide

datapine

By establishing clear operational metrics and evaluate performance, companies have the advantage of using what is crucial to stay competitive in the market, and that’s data. They help in making the right decision: To ensure positive business results, data-enabled decisions are critical. Marketing: CPC (Cost-per-Click).

KPI 269
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Accelerating Drug Discovery and Development with DataOps

DataKitchen

A drug company tests 50,000 molecules and spends a billion dollars or more to find a single safe and effective medicine that addresses a substantial market. DataOps automation provides a way to boost innovation and improve collaboration related to data in pharmaceutical research and development (R&D).

Testing 246
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10 Examples of How Big Data in Logistics Can Transform The Supply Chain

datapine

You can use big data analytics in logistics, for instance, to optimize routing, improve factory processes, and create razor-sharp efficiency across the entire supply chain. The big data market is expected to exceed $68 billion in value by 2025 , a testament to its growing value and necessity across industries. Did you know?

Big Data 275