article thumbnail

7 Ways Data Analytics Is Boosting the ROI Of Digital Marketing

Smart Data Collective

Whether marketers intend to reach new customers or persuade the existing ones, here are ways analytics is boosting returns on investment (ROI): 1. Personalization is among the prime drivers of digital marketing, thanks to data analytics. Gathered data enables business owners to understand the needs of buyers.

ROI 134
article thumbnail

The Power of Graph Databases, Linked Data, and Graph Algorithms

Rocket-Powered Data Science

But it is not a failure — its actual success (and positive ROI) is discovered by the graph analytics algorithm through the transitive relationship between the marketing campaign and the final customer purchase, through an intermediary (entity-in-the-middle)! The campaign looks like a failure. community detection ).

Metadata 250
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Big Data Is Influencing Web Design and What You Can Learn from It

Smart Data Collective

Advantages of Using Big Data for Web Design. Big data enables high computing facilities for a web app development company and creates UX designs for consumers. With data analysis, web development costs can be reduced or made minimal, and only the necessary investments can be made when required.

Big Data 137
article thumbnail

Combating Fraud in Insurance with Data

Cloudera

Third-party data such as location, social media, obituaries, repair costs, and others help in faster identifying suspicious claims or applications.

Insurance 101
article thumbnail

Move Beyond Excel, PowerPoint And Static Business Reporting with Powerful Interactive Dashboards

datapine

An interactive dashboard is a data management tool that tracks, analyzes, monitors, and visually displays key business metrics while allowing users to interact with data, enabling them to make well-informed, data-driven, and healthy business decisions. Data visualization is the easiest way to surface data irregularities.

article thumbnail

How AI-driven data management helps organizations meet rising regulatory challenges

CIO Business Intelligence

Greater visibility of data is also required for businesses to be able to determine the nature of a document in order to understand, for example, whether it is confidential information, a work product, or an HR document. Getting full visibility of data enables businesses to put in place a defensible data management process.

article thumbnail

Data-Driven Digital Marketing Carves Competitive Edge For SMEs

Smart Data Collective

This is one of the areas where big data helps the most. Big data enables you to identify the ROI that you are receiving from various online marketing services. Big data also helps with the quality of the services that you receive. However, you need to know how to differentiate them.