Remove Data Governance Remove Data Quality Remove Forecasting
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5 tips for better business value from gen AI

CIO Business Intelligence

Align data strategies to unlock gen AI value for marketing initiatives Using AI to improve sales metrics is a good starting point for ensuring productivity improvements have near-term financial impact. When considering the breadth of martech available today, data is key to modern marketing, says Michelle Suzuki, CMO of Glassbox.

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Beyond the hype: Do you really need an LLM for your data?

CIO Business Intelligence

For example, at a company providing manufacturing technology services, the priority was predicting sales opportunities, while at a company that designs and manufactures automatic test equipment (ATE), it was developing a platform for equipment production automation that relied heavily on forecasting. And guess what?

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3 powerful lessons of using data governance frameworks

CIO Business Intelligence

The first published data governance framework was the work of Gwen Thomas, who founded the Data Governance Institute (DGI) and put her opus online in 2003. They already had a technical plan in place, and I helped them find the right size and structure of an accompanying data governance program.

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What is Data Lineage? Top 5 Benefits of Data Lineage

erwin

For that reason, businesses must think about the flow of data across multiple systems that fuel organizational decision-making. For example, the marketing department uses demographics and customer behavior to forecast sales. Data lineage offers proof that the data provided is reflected accurately. Data Governance.

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How Data Governance Supports Analytics

Alation

People might not understand the data, the data they chose might not be ideal for their application, or there might be better, more current, or more accurate data available. An effective data governance program ensures data consistency and trustworthiness. It can also help prevent data misuse.

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Why Data Governance is Critical for the Retail Industry

Alation

The answer to all of these questions and more is data governance. Why Is Data Management Important for the Retail Industry? OK, if you read the words “data governance” and started to doze off, bear with me. Data governance, when approached proactively, is just data management from a different perspective.

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Is your data strategy ready for gen AI? LOB leaders may disagree

CIO Business Intelligence

But the enthusiasm must be tempered by the need to put data management and data governance in place. The Salesforce report found that 87% of technical leaders say that advances in AI make data management a higher priority and 92% say that trustworthy data is needed more than ever before.