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5 tips for better business value from gen AI

CIO Business Intelligence

Specify metrics that align with key business objectives Every department has operating metrics that are key to increasing revenue, improving customer satisfaction, and delivering other strategic objectives. When considering the breadth of martech available today, data is key to modern marketing, says Michelle Suzuki, CMO of Glassbox.

Sales 143
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Why Your Data Governance Strategy is Failing

Alation

What is data governance and how do you measure success? Data governance is a system for answering core questions about data. It begins with establishing key parameters: What is data, who can use it, how can they use it, and why? Why is your data governance strategy failing?

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Data governance in the age of generative AI

AWS Big Data

Data is your generative AI differentiator, and a successful generative AI implementation depends on a robust data strategy incorporating a comprehensive data governance approach. Data governance is a critical building block across all these approaches, and we see two emerging areas of focus.

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CDOs: Your AI is smart, but your ESG is dumb. Here’s how to fix it

CIO Business Intelligence

Yet, while businesses increasingly rely on data-driven decision-making, the role of chief data officers (CDOs) in sustainability remains underdeveloped and underutilized. However, embedding ESG into an enterprise data strategy doesnt have to start as a C-suite directive.

IT 59
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Where CIOs should place their 2025 AI bets

CIO Business Intelligence

The World Economic Forum shares some risks with AI agents , including improving transparency, establishing ethical guidelines, prioritizing data governance, improving security, and increasing education. Placing an AI bet on marketing is often a force multiplier as it can drive data governance and security investments.

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How ANZ Institutional Division built a federated data platform to enable their domain teams to build data products to support business outcomes

AWS Big Data

This post explores how the shift to a data product mindset is being implemented, the challenges faced, and the early wins that are shaping the future of data management in the Institutional Division. Consumer feedback and demand drives creation and maintenance of the data product.

Metadata 105
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What’s driving the global common data capability at RGA

CIO Business Intelligence

Mark Brooks, who became CIO of Reinsurance Group of America in 2023, did just that, and restructured the technology organization to support the platform, redefined the programs success metrics, and proved to the board that IT is a good steward of the dollar. What role is data playing in RGAs profitability and growth?

Metrics 64