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Customer Experience and Emerging Technologies: My CXChat Summary on Artificial Intelligence, Machine Learning and the Customer

Business Over Broadway

I conducted a customer experience best practices study and found that loyalty leading companies focus analytics efforts on customer understanding rather than internal metrics. Also, loyalty leaders infuse analytics into CX programs, including machine learning, data science and data integration.

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Adobe makes agentic AI push with Agent Orchestrator, purpose-built agents

CIO Business Intelligence

The company also unwrapped a suite of Experience Platform Agents built on Agent Orchestrator for use within Adobe enterprise applications like Adobe Real-Time CDP, Adobe Experience Manager, Adobe Journey Optimizer, and Adobe Customer Journey Analytics.

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