Remove Data Integration Remove Journey Analytics Remove Marketing
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Customer Experience and Emerging Technologies: My CXChat Summary on Artificial Intelligence, Machine Learning and the Customer

Business Over Broadway

I conducted a customer experience best practices study and found that loyalty leading companies focus analytics efforts on customer understanding rather than internal metrics. Also, loyalty leaders infuse analytics into CX programs, including machine learning, data science and data integration.

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Adobe makes agentic AI push with Agent Orchestrator, purpose-built agents

CIO Business Intelligence

With this addition to AEP, Adobe wants to make the platform the data foundation that helps customers build and manage AI agents that can interpret goals, create plans, and take action to support marketers and creatives. Audience agent analyzes cross-channel engagement data, which it uses to create and optimize audience segments.

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