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Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
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Ethical data management requires travel organizations to go beyond the minimum baseline requirements of data privacy and protection law and focus on building trusting relationships that ensure data trustworthiness. How is dataanalytics used in the travel industry?
Prescriptiveanalytics: Moving from knowing to doing Prescriptiveanalytics answers the question: What should we do about it? This is where we blend optimization engines, business rules, AI and contextual data to recommend or automate the best possible action.
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