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The Growing Importance of Customer Data Mining for SMEs

Smart Data Collective

Big data is changing the direction of small and medium sized businesses. They can use big data for many purposes. However, the value of their big data strategies will vary considerably. Using big data to get a better understanding of your customers is important. Pillars of a Solid Customer Data Strategy.

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Data Mining Use Cases

TDAN

Given that the global big data market is forecast to be valued at $103 billion in 2027, it’s worth noticing. As the amount of data generated […]. “Information is the oil of the 21st century, and analytics is the combustion engine,” says Peter Sondergaard, former Global Head of Research at Gartner. And he has a point.

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10 Essential Data-Driven B2B Email Marketing Strategies

Smart Data Collective

A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. Email marketing is one of the disciplines that has been heavily touched by big data. How to Use Data to Improve Your Email Marketing Strategy. Test, Test, Test.

B2B 124
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Startups Must Take Advantage of Big Data to Gain a Competitive Edge

Smart Data Collective

Big data technology is one of the most important forms of technology that new startups must use to gain a competitive edge. The success of your startup might depend on your ability to use big data to your full advantage. The right data strategy can help your startup become profitable.

Big Data 145
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Small Businesses Use Big Data to Offset Risk During Economic Uncertainty

Smart Data Collective

Big data helps businesses address cash flow needs A growing number of companies use big data technology to improve their financing. They can use data mining tools to evaluate the average interest rate of different lenders. Therefore, data-driven pricing may be even more critical during a bad economy.

Big Data 105
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How Data Cleansing Helps Predictive Modeling Efforts

TDAN

If you are planning on using predictive algorithms, such as machine learning or data mining, in your business, then you should be aware that the amount of data collected can grow exponentially over time.

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Data Management Enables eCommerce Success

TDAN

Using reliable insights to keep up with rapid market changes, businesses are also deploying data mining and predictive analytics across massive amounts of clickstream and transactional data. With the continuous evolution of technology and daily shifts in shopping trends, eCommerce is constantly adapting.