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Fundamentals of Data Mining

Data Science 101

This data alone does not make any sense unless it’s identified to be related in some pattern. Data mining is the process of discovering these patterns among the data and is therefore also known as Knowledge Discovery from Data (KDD). Machine learning provides the technical basis for data mining.

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Business Intelligence System: Definition, Application & Practice

FineReport

Business intelligence (BI) leverages data analysis to form actionable insights that inform an organization’s strategic and tactical business decisions. Data Mining. In practical applications, data mining is also used to mine the past and predict the future. Significant advantages.

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Changing assignment weights with time-based confounders

The Unofficial Google Data Science Blog

MABs are a class of algorithms that maximize reward (conversion rate, sales, etc) by assigning more users to better performing arms sooner in order to take advantage of them sooner. Proceedings of the 13th ACM SIGKDD international conference on Knowledge discovery and data mining. 2] Scott, Steven L. ACM, 2017. [4]

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Variance and significance in large-scale online services

The Unofficial Google Data Science Blog

But if a small fraction of user sessions have any purchase at all, then the coefficient of variation for the metric (sale price per session) will necessarily be even larger than that of the binary event (sessions with a sale). For instance, the metric could be the price of goods purchased in the average user session.

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LSOS experiments: how I learned to stop worrying and love the variability

The Unofficial Google Data Science Blog

Doing so makes it easier to study the effects of an intervention, say, a new marketing campaign, on the sales of a product. He was making the point that economists are used to separating the predictable effects of seasonality from the actual signals they’re interested in.