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The Purpose of Analytics is not Reporting or Monitoring but Deciding

Decision Management Solutions

The research looked at the increasingly broad portfolio of analytic capabilities available to enterprises – everything from traditional Business Intelligence (BI) capabilities like reporting and ad-hoc queries to modern visualization and data discovery capabilities as well as advanced (predictive) analytics.

Reporting 134
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5 Product Strategy Consulting Tips for Data-Driven Marketing Campaigns

Smart Data Collective

A growing number of companies are using data analytics to better understand the mindset of their customers, provide better customer service , forecast industry trends and identify the ROI of various marketing strategies. There is no disputing the fact that big data is invaluable to marketing.

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6 Tremendous Benefits of Big Data for Financial Management

Smart Data Collective

This is where big data technology has become so important. A report last July found that 30% of companies have a formal data strategy. These companies tend to have a much better ROI than those without one. One study actually found that companies with a data strategy had 84% higher revenue and 66% higher profits.

Big Data 131
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8 Steps to Leveraging Analytics to Create Successful Ecommerce Stores

Smart Data Collective

While there is no debating the huge benefits that analytics technology brings to the ecommerce sector , many experts are pondering what those actual benefits are. New ecommerce startups are discovering interesting ways to utilize analytics. Those that have a solid strategy predicated on it will have a higher ROI.

Analytics 128
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What is Advanced Analytics and What Are the Benefits of Advanced Analytics?

Smarten

Business Intelligence uses historical data to reveal where the business has been, and managers can use this data to predict competitive response, and ongoing changes in buying behaviour. Original Post: What is Advanced Analytics and What Are the Benefits of Advanced Analytics?

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Knowledge

Occam's Razor

Accuracy, Precision & Predictive Analytics. Multiplicity: Succeed Awesomely At Web Analytics 2.0! Convert Data Skeptics: Document, Educate & Pick Your Poison. Rethink Web Analytics: Introducing Web Analytics 2.0. Data Mining And Predictive Analytics On Web Data Works?

KPI 125
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Breaking down Business Intelligence

BizAcuity

We get critical business insights based on how well we leverage our business data. Such insights can be excellent fuel to marketing strategy, analytics, and campaign optimization. All of which can be used to increase profitability, gain better ROIs, and be better adapted to changing economic landscape and consumer behavior.