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Data science vs data analytics: Unpacking the differences

IBM Big Data Hub

To pursue a data science career, you need a deep understanding and expansive knowledge of machine learning and AI. Having the right data strategy and data architecture is especially important for an organization that plans to use automation and AI for its data analytics.

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Three Types of Actionable Business Analytics Not Called Predictive or Prescriptive

Rocket-Powered Data Science

Here are a few business examples of this type of prescriptive analytics: Which marketing campaign is most efficient and effective (has best ROI) in optimizing sales? Which pricing strategies lead to the best business revenue? Now that we have described predictive and prescriptive analytics in detail, what is there left?