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Three Types of Actionable Business Analytics Not Called Predictive or Prescriptive

Rocket-Powered Data Science

Decades (at least) of business analytics writings have focused on the power, perspicacity, value, and validity in deploying predictive and prescriptive analytics for business forecasting and optimization, respectively. How do predictive and prescriptive analytics fit into this statistical framework?

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A Guide to Data Analytics in the Travel Industry

Alation

Ethical data management requires travel organizations to go beyond the minimum baseline requirements of data privacy and protection law and focus on building trusting relationships that ensure data trustworthiness. How is data analytics used in the travel industry? Curious to see Alation in action?

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Data trust and the evolution of enterprise analytics in the age of AI

CIO Business Intelligence

These models uncover meaningful patterns in data that can be displayed through summary statistics and visualization techniques, serving as a starting point for more advanced forms of analysis like predictive and prescriptive analytics.