CIO Business Intelligence

MARCH 19, 2025

However, embedding ESG into an enterprise data strategy doesnt have to start as a C-suite directive. Developers, data architects and data engineers can initiate change at the grassroots level from integrating sustainability metrics into data models to ensuring ESG data integrity and fostering collaboration with sustainability teams.

IT 59

IT Data Governance Data-driven Metrics 59

Smart Data Collective

SEPTEMBER 12, 2019

Big data is playing an essential role in virtually every facet of the digital marketing sphere. You can use big data to get higher conversion rates with any digital marketing medium, including email marketing. The ROI of email marketing is exceptional already. Email marketing is changing in the era of big data.

Big Data 90

Big Data Marketing Data Strategy Strategy 90

CIO Business Intelligence

SEPTEMBER 12, 2024

While some enterprises are already reporting AI-driven growth, the complexities of data strategy are proving a big stumbling block for many other businesses.

ROI 110

ROI Cost-Benefit Unstructured Data Metadata 110

CIO Business Intelligence

JULY 5, 2024

This is why many enterprises are seeing a lot of energy and excitement around use cases, yet are still struggling to realize ROI. So, to maximize the ROI of gen AI efforts and investments, it’s important to move from ad-hoc experimentation to a more purposeful strategy and systematic approach to implementation.

ROI 124

ROI Experimentation Risk Cost-Benefit 124

CIO Business Intelligence

DECEMBER 10, 2024

Proving the ROI of AI can be elusive , but rushing to achieve it can prove costly. Align data strategies to unlock gen AI value for marketing initiatives Using AI to improve sales metrics is a good starting point for ensuring productivity improvements have near-term financial impact.

Sales 143

Sales Metrics Data-driven Measurement 143

CIO Business Intelligence

JANUARY 7, 2025

Wartons Navigating Gen AIs Early Year Report says 57% anticipate slower AI spending increases, an indicator that enterprises are still searching for ROI on their initial investment. 2025 will be the year when generative AI needs to generate value, says Louis Landry, CTO at Teradata.

Digital Transformation 143

Digital Transformation Experimentation Cost-Benefit Strategy 143

DataKitchen

JUNE 24, 2021

Before we jump into a methodology or even a data strategy-based approach, what are we trying to accomplish? Agility as a concept in business is really powerful and certainly deserves a place in every data and analytics team.”. DataOps Maximizes Your ROI. Tyo pointed out, “Don’t do data for data’s sake.

Metrics 211

Metrics ROI Measurement Cost-Benefit 211

Smart Data Collective

FEBRUARY 20, 2022

One survey published on CIO found that less than a third of companies have reported that big data has buy-in from top executives. If you are running a business that has not yet adapted a data strategy, you should keep reading. You will get a better sense of the reasons that you should make investing in big data a top priority.

Big Data 131

Big Data Management Finance Data-driven 131

Anmut

MARCH 4, 2025

Data: The New Strategic Imperative Data has emerged as perhaps the most transformative intangible asset, functioning simultaneously as raw material, operational catalyst, and finished product. This transformation enables: Investment Justification – Clear ROI parameters for data initiatives.

Data-driven 52

Data-driven ROI Data Strategy Risk 52

Smart Data Collective

JANUARY 27, 2022

More businesses than ever are transitioning to data-driven business models. Research has shown that companies with big data strategies are 19 times more likely to become profitable. Unfortunately, some businesses have made poor decisions when instituting a data strategy. In the world of IT, change is constant.

Optimization 124

Optimization IT Big Data Cost-Benefit 124

Smart Data Collective

SEPTEMBER 29, 2022

OCR is the latest new technology that data-driven companies are leveraging to extract data more effectively. OCR and Other Data Extraction Tools Have Promising ROIs for Brands. Big data is changing the state of modern business. The benefits of big data cannot be overstated.

Data-driven 145

Data-driven Data Quality Optimization Insurance 145

Cloudera

SEPTEMBER 19, 2023

Adding another position may not be terribly appealing, but there is one C-suite role every company should consider—chief data and analytics officer (CDO or CDAO). Data is the lifeblood of modern business, the fuel that powers digital transformation, and every company should have a data strategy.

IT 78

IT Data Strategy Data-driven ROI 78

TDAN

MAY 16, 2023

For data managers, the struggle is especially familiar. The difficulty is convincing decision makers to invest in data when measures of data’s value either do not exist or feel too ambiguous to estimate. Justifying any significant business investment is challenging.

Measurement 59

Measurement ROI Digital Transformation Management 59

datapine

JANUARY 24, 2021

Or even better: “Which marketing campaign that I did this quarter got the best ROI, and how can I replicate its success?”. These key questions to ask when analyzing data can define your next strategy in developing your company. As Data Dan reminded us, “did the best” is too vague to be useful. Giving the most ROI?

IT 317

IT Statistics KPI Data-driven 317

Smart Data Collective

MARCH 18, 2020

Big data is changing the direction of small and medium sized businesses. They can use big data for many purposes. However, the value of their big data strategies will vary considerably. Using big data to get a better understanding of your customers is important. Pillars of a Solid Customer Data Strategy.

Data mining 117

Data mining Big Data Sales Data Strategy 117

Smart Data Collective

APRIL 20, 2021

As mentioned, only a fifth of the business executives surveyed considers their digital transformation strategies effective. The study reveals a number of reasons behind this reported ineffectiveness of big data strategies that don’t get utilized.

Big Data 125

Big Data Strategy Digital Transformation Metrics 125

Smart Data Collective

SEPTEMBER 4, 2020

Google has shown how to use big data effectively for decision-making , but many other companies don’t understand the principles to follow. Far too many businesses fail to develop a sensible data strategy, so their ROI from their data collection methodologies is often subpar. Guide to Creating a Big Data Strategy.

Data-driven 103

Data-driven Big Data Metrics Strategy 103

Cloudera

AUGUST 22, 2021

This makes it tougher to understand the app dependencies and accurately assess for feasibility, costs, implementation and ultimately generate ROI. There also needs to be a cloud-first strategy that should have buy-in from upper management. The strategy should also be understood and embraced by the entire organization.

Cost-Benefit 105

Cost-Benefit IoT Strategy Digital Transformation 105

Smart Data Collective

NOVEMBER 24, 2019

So, compare the ROI to ensure managed cash flow in the business. The Dedicated Development Team offers a perfect big data solution for small to medium-size businesses. If you are intending to build a strong IT department with a strong focus on big data solutions, the TEM model might be the perfect solution for you.

Big Data 99

Big Data Modeling ROI Predictive Analytics 99

CIO Business Intelligence

OCTOBER 4, 2022

For the CIO to be successful with this, there needs to be a comprehensive strategy that extends far beyond simply deploying new technologies. Many CIOs are now working with an IT environment that can deliver a modern data strategy but are struggling to unlock the full potential.

Cost-Benefit 105

Cost-Benefit Strategy Digital Transformation ROI 105

Alation

APRIL 19, 2021

With a good plan and a modern data catalog, you can minimize the time and cost of cloud migration. Source: Webinar with data expert Ibby Rahmani: Emerging Trends in Data Architecture: What’s the Next Big Thing? Alation & Global Data Strategy). Data Strategy Drives Cloud Strategy.

Cost-Benefit 111

Cost-Benefit Strategy Enterprise Data Strategy 111

Smart Data Collective

APRIL 21, 2022

One of the most important benefits of data analytics pertains to optimizing websites for a good user experience. One study found that the ROI of UX strategies is 9,900%. As more companies realize the importance of offering a stellar web experience, they will invest in big data as part of their UX strategies.

Data Analytics 131

Data Analytics Analytics Big Data Machine Learning 131

Smart Data Collective

FEBRUARY 15, 2022

However, large corporations aren’t the only ones that stand to benefit from using big data. Small business owners may need to use it even more, because the high ROI can help stretch their limited budgets. Big Data is Important for Aspiring Entrepreneurs Trying to Succeed. This entails using big data reliably.

Marketing 122

Marketing Data Analytics Analytics Big Data 122

CIO Business Intelligence

JUNE 17, 2024

Investire nella data platform: il CIO deve coinvolgere l’intera azienda IDC ha definito “Data Thrivers” le organizzazioni che sono mature nella data strategy e, quindi, generano valore dai dati. Il CIO ha, tuttavia, il fondamentale compito di coordinare la C-suite sulle strategie che ruotano intorno ai dati.

Data Lake 97

Data Lake Data Warehouse Data Strategy Strategy 97

FineReport

DECEMBER 11, 2019

– Data Divination: Big Data Strategies. Big data is changing our world. The rapid development of the Internet and the mobile communication market has created a large amount of data. – Sexy Little Numbers: How to Grow Your Business Using the Data You Already Have. By Pam Baker and Bob Gourley.

Big Data 98

Big Data Statistics Experimentation Data Strategy 98

Smart Data Collective

JULY 26, 2023

Nevertheless, many companies have been reluctant to Harvard Business Review reports that only 30% of businesses have a data strategy. However, companies with data strategies are far more successful than those without. Companies using big data reportedly have 115% higher ROIs.

Data-driven 97

Data-driven Management Big Data Sales 97

CIO Business Intelligence

JUNE 20, 2024

In that wide-ranging conversation, we explored his leadership playbook, what a game-winning data strategy looks like, and the value of stepping outside your comfort zones as a leader, among other topics. There needs to be an ROI associated with each innovative endeavor. Equally important, you don’t have to do this alone.

IT 123

IT Risk ROI Cost-Benefit 123

Dataiku

MARCH 12, 2024

Attendees to Thomas Scholz ’s talk during the Frankfurt Roadshow of the Dataiku 2023 Everyday AI Conferences were promised a product demo worth potentially millions in ROI.

Strategy 59

Strategy ROI Sales Data Strategy 59

Smart Data Collective

JUNE 29, 2022

A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. Email marketing is one of the disciplines that has been heavily touched by big data. How to Use Data to Improve Your Email Marketing Strategy.

B2B 124

B2B Data-driven Marketing Strategy 124

Smart Data Collective

NOVEMBER 24, 2020

Today, more than ever, companies need to find more innovative ways to leverage data analytics to create a competitive edge in an everchanging landscape. One of the most important, yet overlooked, benefits of data is with scheduling. The Evolving Importance of Data-Driven Scheduling the Marketing Discipline.

Marketing 132

Marketing Optimization Strategy Big Data 132

Alation

JULY 15, 2022

I recently led an online session, Data Monetisation and Governance , looking at the evolution of data governance , defining data ethics (from the Turing Institute ), and touching on the balancing act between using data to monetise (by increasing revenue, decreasing spend, or mitigating risk) and meeting ethical obligations.

Cost-Benefit 89

Cost-Benefit Data Governance ROI Risk 89

Smart Data Collective

NOVEMBER 2, 2022

Big data technology has changed the future of marketing in a multitude of ways. A growing number of organizations are leveraging big data to get higher ROIs from their organic and paid marketing campaigns. As a result, companies around the world spent over $52 billion on data-driven marketing solutions in 2021.

Marketing 145

Marketing Big Data Data-driven Sales 145

CIO Business Intelligence

JANUARY 24, 2024

So they’ll be patient when it comes to ROI. You have to forecast this to your executive team and continue to remind them of why we’ve chosen this strategy. “You You have to forecast this to your executive team and continue to remind them of why we’ve chosen this strategy. Put your data strategy in business turns.

Risk Management 118

Risk Management Risk Management Digital Transformation 118

Smart Data Collective

AUGUST 21, 2019

According to research from Meticulous Research, big data is going to play a huge part in this. Understanding the Nature of Digital Products and Building a Data Strategy Around Them. You can use big data to segment customers, identify growing market opportunities and optimize campaigns far more effectively.

Big Data 94

Big Data Sales Marketing Predictive Analytics 94

Cloudera

NOVEMBER 25, 2021

We are also seeing productivity increase, lower total cost of ownership and higher ROI. For an Australian financial technology firm, having a single pane of glass view across all their data is critical to support their fraud detection programme, mitigating risk for themselves and their customers. The Power of Two.

Machine Learning 90

Machine Learning IoT Risk Business Objectives 90

Rocket-Powered Data Science

OCTOBER 6, 2023

Here are a few business examples of this type of prescriptive analytics: Which marketing campaign is most efficient and effective (has best ROI) in optimizing sales? Which pricing strategies lead to the best business revenue? of organizations report having established a data-driven organization.” ” “Just 26.5%

Business Analytics 157

Business Analytics Prescriptive Analytics Analytics Statistics 157

Sisense

NOVEMBER 26, 2019

To be sure, data analysts will always be a core part of any company’s data strategy, but frontline business users need to be empowered with tools that allow them to perform ad hoc analyses and make smarter decisions based on their unique needs, regardless of technical skill. Drive ROI from your data — wherever it is.

Digital Transformation 93

Digital Transformation Data-driven ROI Software 93