Smart Data Collective

SEPTEMBER 12, 2019

Big data is playing an essential role in virtually every facet of the digital marketing sphere. You can use big data to get higher conversion rates with any digital marketing medium, including email marketing. The ROI of email marketing is exceptional already. Here are some ways big data is enabling email marketers.

Big Data 91

Big Data Marketing Data Strategy Strategy 91

CIO Business Intelligence

DECEMBER 10, 2024

CIOs have been able to ride the AI hype cycle to bolster investment in their gen AI strategies, but the AI honeymoon may soon be over, as Gartner recently placed gen AI at the peak of inflated expectations , with the trough of disillusionment not far behind. Proving the ROI of AI can be elusive , but rushing to achieve it can prove costly.

Sales 143

Sales Metrics Data-driven Unstructured Data 143

Rocket-Powered Data Science

MARCH 19, 2019

Analytics are the products, the outcomes, and the ROI of our Big Data , Data Science, AI, and Machine Learning investments! AI strategies and data strategies should therefore focus on outcomes first.

Analytics 193

Analytics Metrics Data-driven Machine Learning 193

CIO Business Intelligence

MARCH 19, 2025

However, embedding ESG into an enterprise data strategy doesnt have to start as a C-suite directive. Developers, data architects and data engineers can initiate change at the grassroots level from integrating sustainability metrics into data models to ensuring ESG data integrity and fostering collaboration with sustainability teams.

IT 59

IT Data Governance Data-driven Metrics 59

Smart Data Collective

APRIL 20, 2021

An overwhelming majority of the business executives surveyed, at 81 percent, acknowledge the importance of big data adoption as a differentiator. However, only 20 percent consider their digital transformation strategies effective. Ineffective digital transformation through poor data utilization.

Big Data 125

Big Data Strategy Digital Transformation Metrics 125

Smart Data Collective

NOVEMBER 24, 2020

Big data is central to the success of modern marketing strategies. Today, more than ever, companies need to find more innovative ways to leverage data analytics to create a competitive edge in an everchanging landscape. One of the most important, yet overlooked, benefits of data is with scheduling. Set a limit.

Marketing 132

Marketing Optimization Strategy Big Data 132

Smart Data Collective

JUNE 29, 2022

A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. Email marketing is one of the disciplines that has been heavily touched by big data. How to Use Data to Improve Your Email Marketing Strategy.

B2B 124

B2B Data-driven Marketing Strategy 124

CIO Business Intelligence

JULY 5, 2024

So many vendors, applications, and use cases, and so little time, and it permeates everything from business strategy and processes, to products and services. This is why many enterprises are seeing a lot of energy and excitement around use cases, yet are still struggling to realize ROI.

ROI 124

ROI Experimentation Risk Cost-Benefit 124

CIO Business Intelligence

SEPTEMBER 12, 2024

While some enterprises are already reporting AI-driven growth, the complexities of data strategy are proving a big stumbling block for many other businesses.

ROI 110

ROI Cost-Benefit Unstructured Data Metadata 110

datapine

JANUARY 24, 2021

It is not just important to gather all the existing information, but to consider the preparation of data and utilize it in the proper way, has become an indispensable value in developing a successful business strategy. That being said, it seems like we’re in the midst of a data analysis crisis. Giving the most ROI?

IT 317

IT Statistics KPI Data-driven 317

DataKitchen

JUNE 24, 2021

Before we jump into a methodology or even a data strategy-based approach, what are we trying to accomplish? Agility as a concept in business is really powerful and certainly deserves a place in every data and analytics team.”. DataOps Maximizes Your ROI. Tyo pointed out, “Don’t do data for data’s sake.

Metrics 211

Metrics ROI Measurement Cost-Benefit 211

Smart Data Collective

FEBRUARY 20, 2022

One survey published on CIO found that less than a third of companies have reported that big data has buy-in from top executives. If you are running a business that has not yet adapted a data strategy, you should keep reading. You will get a better sense of the reasons that you should make investing in big data a top priority.

Big Data 131

Big Data Management Finance Data-driven 131

Smart Data Collective

JANUARY 27, 2022

More businesses than ever are transitioning to data-driven business models. Research has shown that companies with big data strategies are 19 times more likely to become profitable. Unfortunately, some businesses have made poor decisions when instituting a data strategy. In the world of IT, change is constant.

Optimization 124

Optimization IT Big Data Cost-Benefit 124

Dataiku

MARCH 12, 2024

Attendees to Thomas Scholz ’s talk during the Frankfurt Roadshow of the Dataiku 2023 Everyday AI Conferences were promised a product demo worth potentially millions in ROI.

Strategy 59

Strategy ROI Sales Data Strategy 59

Smart Data Collective

SEPTEMBER 29, 2022

OCR is the latest new technology that data-driven companies are leveraging to extract data more effectively. OCR and Other Data Extraction Tools Have Promising ROIs for Brands. Big data is changing the state of modern business. The benefits of big data cannot be overstated.

Data-driven 145

Data-driven Data Quality Optimization Insurance 145

Smart Data Collective

SEPTEMBER 4, 2020

Google has shown how to use big data effectively for decision-making , but many other companies don’t understand the principles to follow. Far too many businesses fail to develop a sensible data strategy, so their ROI from their data collection methodologies is often subpar. Guide to Creating a Big Data Strategy.

Data-driven 105

Data-driven Big Data Metrics Strategy 105

Anmut

MARCH 4, 2025

Data: The New Strategic Imperative Data has emerged as perhaps the most transformative intangible asset, functioning simultaneously as raw material, operational catalyst, and finished product. This transformation enables: Investment Justification – Clear ROI parameters for data initiatives.

Data-driven 52

Data-driven ROI Data Strategy Risk 52

Smart Data Collective

MARCH 18, 2020

Big data is changing the direction of small and medium sized businesses. They can use big data for many purposes. However, the value of their big data strategies will vary considerably. Using big data to get a better understanding of your customers is important. Pillars of a Solid Customer Data Strategy.

Data mining 118

Data mining Big Data Sales Data Strategy 118

Cloudera

SEPTEMBER 19, 2023

Adding another position may not be terribly appealing, but there is one C-suite role every company should consider—chief data and analytics officer (CDO or CDAO). Data is the lifeblood of modern business, the fuel that powers digital transformation, and every company should have a data strategy.

IT 78

IT Data Strategy Data-driven ROI 78

Alation

APRIL 19, 2021

With a good plan and a modern data catalog, you can minimize the time and cost of cloud migration. Source: Webinar with data expert Ibby Rahmani: Emerging Trends in Data Architecture: What’s the Next Big Thing? Alation & Global Data Strategy). Creating A Cloud Migration Strategy. Manage Costs.

Cost-Benefit 111

Cost-Benefit Strategy Enterprise Data Strategy 111

Smart Data Collective

FEBRUARY 15, 2022

However, large corporations aren’t the only ones that stand to benefit from using big data. Small business owners may need to use it even more, because the high ROI can help stretch their limited budgets. Big Data is Important for Aspiring Entrepreneurs Trying to Succeed. This entails using big data reliably.

Marketing 122

Marketing Data Analytics Analytics Big Data 122

CIO Business Intelligence

OCTOBER 4, 2022

For the CIO to be successful with this, there needs to be a comprehensive strategy that extends far beyond simply deploying new technologies. Many CIOs are now working with an IT environment that can deliver a modern data strategy but are struggling to unlock the full potential. The four steps to data advantage.

Cost-Benefit 105

Cost-Benefit Strategy Digital Transformation ROI 105

Cloudera

AUGUST 22, 2021

This makes it tougher to understand the app dependencies and accurately assess for feasibility, costs, implementation and ultimately generate ROI. Other organizations may accelerate migration from data centers to cloud in response to reduced headcount, difficulties in accessing data center facilities and delays in hardware supply chains. .

Cost-Benefit 105

Cost-Benefit IoT Strategy Digital Transformation 105

Smart Data Collective

NOVEMBER 2, 2022

Big data technology has changed the future of marketing in a multitude of ways. A growing number of organizations are leveraging big data to get higher ROIs from their organic and paid marketing campaigns. As a result, companies around the world spent over $52 billion on data-driven marketing solutions in 2021.

Marketing 145

Marketing Big Data Data-driven Sales 145

Smart Data Collective

APRIL 21, 2022

One study found that the ROI of UX strategies is 9,900%. As more companies realize the importance of offering a stellar web experience, they will invest in big data as part of their UX strategies. Data analytics can help with the UX process. Here are five ways you can improve the UX of your website with big data.

Data Analytics 131

Data Analytics Analytics Big Data Machine Learning 131

CIO Business Intelligence

JUNE 17, 2024

Investire nella data platform: il CIO deve coinvolgere l’intera azienda IDC ha definito “Data Thrivers” le organizzazioni che sono mature nella data strategy e, quindi, generano valore dai dati. Il CIO ha, tuttavia, il fondamentale compito di coordinare la C-suite sulle strategie che ruotano intorno ai dati.

Data Lake 97

Data Lake Data Warehouse Data Strategy Strategy 97

bridgei2i

JUNE 23, 2021

4 Key Elements of Enterprise AI Strategy. Enterprise AI harnesses advanced artificial intelligence techniques to deliver organizational data, knowledge, and information. However, due to a lack of foundation to embed AI capabilities, companies cannot successfully leverage AI into their data and operational strategy.

Strategy 52

Strategy Enterprise Key Performance Indicator Digital Transformation 52

Smart Data Collective

SEPTEMBER 8, 2020

So how can you stand out in a crowded marketplace by leveraging data analytics ? The best strategy is to devote consistent effort to creative marketing tactics that have worked for small businesses and international brands alike. This is a lot easier if you know how to tap the potential of big data. 4 Market with SMS.

Data-driven 139

Data-driven Marketing Big Data Advertising 139

CIO Business Intelligence

JUNE 20, 2024

In that wide-ranging conversation, we explored his leadership playbook, what a game-winning data strategy looks like, and the value of stepping outside your comfort zones as a leader, among other topics. There needs to be an ROI associated with each innovative endeavor. Place a portfolio bet on your innovation strategy.

IT 123

IT Risk ROI Cost-Benefit 123

FineReport

DECEMBER 11, 2019

– Data Divination: Big Data Strategies. Big data is changing our world. The rapid development of the Internet and the mobile communication market has created a large amount of data. – Sexy Little Numbers: How to Grow Your Business Using the Data You Already Have. By Pam Baker and Bob Gourley.

Big Data 98

Big Data Statistics Experimentation Data Strategy 98

CIO Business Intelligence

JANUARY 24, 2024

Elevating IT To modernize Gilbane’s architecture, Higgins-Carter and her peers had to elevate innovation and technology as a core strategy for the company. So they’ll be patient when it comes to ROI. You have to forecast this to your executive team and continue to remind them of why we’ve chosen this strategy.

Risk Management 118

Risk Management Risk Management Digital Transformation 118

CIO Business Intelligence

DECEMBER 29, 2023

Among the various strategies at our disposal, automation stands out as a pivotal solution,” she says. “In CIOs will feel pressure to help develop strategies around it to stay ahead of competitors and enable their business.” Having an up-to-date data strategy is critical to the success of any CIO,” she says. “We

Cost-Benefit 139

Cost-Benefit Digital Transformation Consulting Strategy 139

Smart Data Collective

JULY 26, 2023

Nevertheless, many companies have been reluctant to Harvard Business Review reports that only 30% of businesses have a data strategy. However, companies with data strategies are far more successful than those without. Companies using big data reportedly have 115% higher ROIs.

Data-driven 97

Data-driven Management Big Data Sales 97

CIO Business Intelligence

NOVEMBER 29, 2022

By George Trujillo, Principal Data Strategist, DataStax Innovation is driven by the ease and agility of working with data. Increasing ROI for the business requires a strategic understanding of — and the ability to clearly identify — where and how organizations win with data. Data and cloud strategy must align.

Data Architecture 111

Data Architecture Data Integration IoT Data-driven 111

Smart Data Collective

NOVEMBER 24, 2019

So, compare the ROI to ensure managed cash flow in the business. The Dedicated Development Team offers a perfect big data solution for small to medium-size businesses. If you are intending to build a strong IT department with a strong focus on big data solutions, the TEM model might be the perfect solution for you.

Big Data 101

Big Data Modeling ROI Predictive Analytics 101

Alation

JULY 15, 2022

I recently led an online session, Data Monetisation and Governance , looking at the evolution of data governance , defining data ethics (from the Turing Institute ), and touching on the balancing act between using data to monetise (by increasing revenue, decreasing spend, or mitigating risk) and meeting ethical obligations.

Cost-Benefit 89

Cost-Benefit Data Governance ROI Risk 89

TDAN

MAY 16, 2023

For data managers, the struggle is especially familiar. The difficulty is convincing decision makers to invest in data when measures of data’s value either do not exist or feel too ambiguous to estimate. Justifying any significant business investment is challenging.

Measurement 59

Measurement ROI Digital Transformation Management 59