Smarten

NOVEMBER 26, 2023

TechTarget defines business intelligence this way: ‘Business intelligence (BI) is a technology-driven process for analyzing data and delivering actionable information that helps executives, managers and workers make informed business decisions.’ or What is happening? And that is exactly what is happening!

Marketing 40

Marketing Business Intelligence Key Performance Indicator Prescriptive Analytics 40

CIO Business Intelligence

APRIL 9, 2025

This capability has become increasingly more critical as organizations incorporate more unstructured data into their data warehouses. The quantitative models that make ML-enhanced analytics possible analyze business issues through statistical, mathematical and computational techniques.

Enterprise 102

Enterprise Analytics Experimentation Statistics 102

Jet Global

MAY 1, 2023

Return on Investment Now we bring it all together to calculate the ROI on embedded analytics. Costs: The investment in developing and maintaining the solution. “-1”: The formula assures that a positive ROI is achieved only when benefits exceed the costs. Benefits: The combination of strategic benefits (e.g., cost reduction).

Analytics 52

Analytics Cost-Benefit Visualization Dashboards 52