Remove Definition Remove Metrics Remove Slice and Dice
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Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets

Occam's Razor

"What is the difference between a metric and a key performance indicator (KPI)?" " "Are goals metrics?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. Metric: A metric is a number. But not normal metrics. Dimensions.

Metrics 140
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12 Marketing Reports Examples You Can Use For Annual, Monthly, Weekly And Daily Reporting Practice

datapine

But first, we will start with a basic definition and some tips on creating these kinds of reports. Structure your metrics. As with any report you might need to create, structuring and implementing metrics that will tell an interesting and educational data-story is crucial in our digital age. Let’s dig deeper. click to enlarge**.

Reporting 280
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Know Your Data Ingredients

Juice Analytics

1) Separate your metrics from your dimensions. Metrics are the data values that measure performance. The metrics are often the stars of the show ( Metrics are the Characters of Data Stories ) — like the proteins of your dishes. These are the ways you slice and dice your metrics.

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Data Storytelling: What's Easy and What's Hard

Juice Analytics

Here are 25 more lessons we've learned (the hard way) about what's easy and what's hard when it comes to telling data stories: Easy: Picking a good visualization to answer a data question Hard: Discovering the core message of your data story that will move your audience to action Easy: Knowing who is your target audience Hard: Knowing what motivates (..)

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The Complete Digital Analytics Ecosystem: How To Win Big

Occam's Razor

At the core of everything you will do in digital analytics is the concept of metrics. How do you define a metric: It is simply a number. Your digital analytics tools are full of metrics. Helpful post: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.]. Now you have your foundation, metrics and KPIs.

Analytics 151
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Data Visualization Inspiration: Analysis To Insights To Action, Faster!

Occam's Razor

Short story #4: Multi-dimensional Slicing and Dicing! You can hover over each box to get a sense of the key metrics. You can definitely have two different tables with this data. They also have an app for Treemaps, and it includes using color, as in the Compete case, to represent a metric (say Conversion Rate)!

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Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

Occam's Razor

It also handy explanations of the metrics, with key context where necessary. Hence your CXOs should definitely not get a data puke like the one above. These will sound like: Metric x is down because of our inability to take advantage of trend y and hence I recommend we do z. Think back to the definitions above.