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What are the four types of data analytics? More specifically: Descriptiveanalytics uses historical and current data from multiple sources to describe the present state, or a specified historical state, by identifying trends and patterns. In business analytics, this is the purview of business intelligence (BI).
Business analytics and business intelligence (BI) serve similar purposes and are often used as interchangeable terms, but BI can be considered a subset of business analytics. Whereas BI studies historical data to guide business decision-making, business analytics is about looking forward. Examples of business analytics.
Having the right data strategy and data architecture is especially important for an organization that plans to use automation and AI for its data analytics. The types of data analyticsPredictiveanalytics: Predictiveanalytics helps to identify trends, correlations and causation within one or more datasets.
Originating with Gartner, this chart includes the analytic features needed for a full analytics strategy, and what our AI team believe to be the absolute future of analytics – Cognitive Analytics. . In order to know where to go, you must first find yourself on this chart.
Artificial Intelligence Analytics. AI can be applies to all 3 major types of analytics: DescriptiveAnalytics: The entire journey of the descriptive and diagnosticanalytics process includes data extraction, data aggregation and data mining; 3 applications where AI is widely used to reduce costs, and eliminate complex actions.
Data analysts leverage four key types of analytics in their work: Prescriptive analytics: Advising on optimal actions in specific scenarios. Diagnosticanalytics: Uncovering the reasons behind specific occurrences through pattern analysis. Descriptiveanalytics: Assessing historical trends, such as sales and revenue.
There are other dimensions of analytics that tend to focus on hindsight for business reporting and causal analysis – these are descriptive and diagnosticanalytics, respectively, which are primarily reactive applications, mostly explanatory and investigatory, not necessarily actionable. Pay attention!
Leading research and consultancy company, Gartner describes the path that businesses take as they move to higher levels: DescriptiveAnalytics: Describe what happened (e.g., DiagnosticAnalytics: No longer just describing. PredictiveAnalytics: If x, then y (e.g., Now explaining why things happened (e.g.,
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