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The chief aim of data analytics is to apply statistical analysis and technologies on data to find trends and solve problems. Data analytics has become increasingly important in the enterprise as a means for analyzing and shaping business processes and improving decision-making and business results.
What is business analytics? Business analytics is the practical application of statistical analysis and technologies on business data to identify and anticipate trends and predict business outcomes. Whereas BI studies historical data to guide business decision-making, business analytics is about looking forward.
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