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Business intelligence can also be referred to as “descriptiveanalytics”, as it only shows past and current state: it doesn’t say what to do, but what is or was. Ultimately, business intelligence and analytics are about much more than the technology used to gather and analyze data. What Are The Benefits of Business Intelligence?
According to ResearchGate , leaders leveraging quantitative analysis can forecast future trends, optimize operations, improve product offerings and increase customer satisfaction with greater reliability. Organizations are now moving past early GenAI experimentation toward operationalizing AI at scale for business impact.
Descriptiveanalytics: Where most organizations begin and linger Descriptiveanalytics answers the question: What happened? In many ways, descriptiveanalytics serves as the analytical rearview mirror. These capabilities are no longer theoretical or experimental.
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