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The potential use cases for BI extend beyond the typical business performance metrics of improved sales and reduced costs. Business intelligence vs. business analytics Business analytics and BI serve similar purposes and are often used as interchangeable terms, but BI should be considered a subset of business analytics.
Business End-User Benefits Embedding analytics into essential applications makes analytics more pervasive. As a result, end users can better view shared metrics (backed by accurate data), which ultimately drives performance. Visual Analytics Users are given data from which they can uncover new insights.
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