Descriptive Analytics Metrics Sales 
datapine
MARCH 25, 2022
While BI tells you what has happened in the past and what is happening now (descriptive analytics), BA tells you what will happen in the future (predictive analytics). Descriptive analytics : As its name suggests, this analysis method is used to describe and summarize the main characteristics found on a dataset.
Smart Data Collective
MARCH 29, 2021
Get started by focusing on these four insights and metrics. Pay-Per-Click (PPC) marketing is one of the most popular and effective advertising strategies any business can employ, but just because your campaign is generating clicks doesn’t mean that it does a particularly good job closing the sale. Highlight CLV. Think Predictively.
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CIO Business Intelligence
JULY 5, 2022
Business analytics and business intelligence (BI) serve similar purposes and are often used as interchangeable terms, but BI can be considered a subset of business analytics. Whereas BI studies historical data to guide business decision-making, business analytics is about looking forward. Business analytics techniques.
CIO Business Intelligence
JANUARY 20, 2023
The potential use cases for BI extend beyond the typical business performance metrics of improved sales and reduced costs. BI tools could automatically generate sales and delivery reports from CRM data. A sales team could use BI to create a dashboard showing where each rep’s prospects are on the sales pipeline.
Smart Data Collective
MARCH 11, 2022
This article will go over the concept of customer service analytics and some of the uses and advantages it could provide to a business. What Is Customer Service Analytics? Below are the different types of customer service analytics and why they matter to your business. Customer Experience Analytics.
Birst BI
OCTOBER 30, 2018
Today, the most common usage of business intelligence is for the production of descriptive analytics. . Descriptive Analytics: Valuable but limited insights into historical behavior. The vast majority of financial services companies use the data within their applications for what is called “ Descriptive Analytics.”
IBM Big Data Hub
SEPTEMBER 19, 2023
Descriptive analytics: Descriptive analytics evaluates the quantities and qualities of a dataset. A content streaming provider will often use descriptive analytics to understand how many subscribers it has lost or gained over a given period and what content is being watched.
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