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What is business analytics? Using data to improve business outcomes

CIO Business Intelligence

Business analytics and business intelligence (BI) serve similar purposes and are often used as interchangeable terms, but BI can be considered a subset of business analytics. Whereas BI studies historical data to guide business decision-making, business analytics is about looking forward. Business analytics techniques.

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What is data analytics? Analyzing and managing data for decisions

CIO Business Intelligence

More specifically: Descriptive analytics uses historical and current data from multiple sources to describe the present state, or a specified historical state, by identifying trends and patterns. In business analytics, this is the purview of business intelligence (BI). For example, how might social media spending affect sales?

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Data science vs data analytics: Unpacking the differences

IBM Big Data Hub

Prescriptive analytics: Prescriptive analytics predicts likely outcomes and makes decision recommendations. An electrical engineer can use prescriptive analytics to digitally design and test out various electrical systems to see expected energy output and predict the eventual lifespan of the system’s components.

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Seven Steps to Success for Predictive Analytics in Financial Services

Birst BI

Today, the most common usage of business intelligence is for the production of descriptive analytics. . Descriptive Analytics: Valuable but limited insights into historical behavior. The vast majority of financial services companies use the data within their applications for what is called “ Descriptive Analytics.”

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics. Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes.

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Data Visualization and Visual Analytics: Seeing the World of Data

Sisense

Broadly, there are three types of analytics: descriptive , prescriptive , and predictive. The simplest type, descriptive analytics , describes something that has already happened and suggests its root causes. By switching to Sisense, they were able to offer all of this, doubling sales revenue at the same time.

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Five Steps for Building a Successful BI Strategy

Sisense

Originating with Gartner, this chart includes the analytic features needed for a full analytics strategy, and what our AI team believe to be the absolute future of analytics – Cognitive Analytics. . When working with customers we’ve found that a good place to start is with finance and sales data.