CIO Business Intelligence
FEBRUARY 6, 2025
For example, at a company providing manufacturing technology services, the priority was predicting sales opportunities, while at a company that designs and manufactures automatic test equipment (ATE), it was developing a platform for equipment production automation that relied heavily on forecasting. Ive seen this firsthand.
datapine
MARCH 25, 2022
While BI tells you what has happened in the past and what is happening now (descriptive analytics), BA tells you what will happen in the future (predictive analytics). Descriptive analytics : As its name suggests, this analysis method is used to describe and summarize the main characteristics found on a dataset.
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CIO Business Intelligence
JUNE 7, 2022
To ensure robust analysis, data analytics teams leverage a range of data management techniques, including data mining, data cleansing, data transformation, data modeling, and more. What are the four types of data analytics? In business analytics, this is the purview of business intelligence (BI).
Smart Data Collective
MARCH 29, 2021
Pay-Per-Click (PPC) marketing is one of the most popular and effective advertising strategies any business can employ, but just because your campaign is generating clicks doesn’t mean that it does a particularly good job closing the sale. In recent years, though, there’s been significant growth in the use of predictive analytics.
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Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics. Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes.
CIO Business Intelligence
JULY 5, 2022
Business analytics and business intelligence (BI) serve similar purposes and are often used as interchangeable terms, but BI can be considered a subset of business analytics. Whereas BI studies historical data to guide business decision-making, business analytics is about looking forward. Business analytics techniques.
CIO Business Intelligence
JANUARY 20, 2023
The potential use cases for BI extend beyond the typical business performance metrics of improved sales and reduced costs. BI tools could automatically generate sales and delivery reports from CRM data. A sales team could use BI to create a dashboard showing where each rep’s prospects are on the sales pipeline.
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