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PODCAST: AI for the Digital Enterprise. Episode 3: AI at the Heart of DigitalTransformation. In this series, I’m going to be sitting down with business leaders and AI and analytics experts who’ll share their views on what AI for the digital enterprise means and how do you make AI real for an organization.
So, what was it about Telkomsel’s head-on approach to digitaltransformation that caught the judges’ attention? Telkomsel – 2020’s Industry Transformation award winner . A telco undergoing digitaltransformation. And how has the story progressed a year on? Let’s explore….
He explains the major challenges faced by the suppliers and retailers and the need for digitaltransformation. The rise in e-commerce, omnichannel integration of supply chains, and the growing role of AI and analytics underscore the importance of integrated business planning, which can be a game-changer for the CPG industry.
All of this will help in designing specific marketing campaigns according to the target, or if they need to compare two points of sales when implementing A/B testing campaigns, in order to acquire new customers more efficiently. Plan successful marketing activities. Upscale your IT project management.
He knows they must embark on a digitaltransformation journey. Nearly all digitaltransformations of incumbent companies start from a position of a weak and corroded legacy IT base and a culture that just isn’t digitally-savvy. The new tech sits around – expensive and under exploited.
Whitebread says that Vimeo’s VOD service offered support across multiple platforms, but with limited customisations and fewer controls over marketing, analytics and customer features. The ROH Streaming product allowed us to specifically target the needs of our market segment,” he says.
We had a look at the way in which cloud computing transformed itself through some astonishing innovations in the past decade. Cloud is now the backbone of digitaltransformation. Analytics as a Service (AaaS). Analytics as a Service is almost a BI tool used for data analysis.and examples are restricted to the industry.
This pace of change means it’s a mistake to try to market through all or most channels at once. The right marketinganalytics will help humans understand where they’re seeing the most ROI on their efforts and double down on those. Big impact, after all, is the end goal of augmented marketing.
To manage the emerging and unforeseen challenges, companies need to invest in data ecosystems, analytics capabilities, and tools that can help accelerate their digitaltransformation journeys, for business continuity in the present and resilience for the future.
On end user clients calls, are you hearing a greater focus on use cases and greater need for prescriptive analytics, ex marketinganalytics, sales analytics, healthcare, etc. Yes, prescriptive and predictive analytics remain very popular with clients. Thanks for the overview Andrew.
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