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A Complete Guide To Driving Digital Transformation In Marketing

datapine

Digital transformation is a broad term that is difficult to define precisely. Think of digital transformation as a way to future-proof a business. But, you can consider it a change in the business activities to prioritize your business’s digital presence. Steps To Driving A Successful Digital Transformation.

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7 sins of digital transformation

CIO Business Intelligence

As CIOs prepare for the next wave of digital transformation, they must demonstrate shorter-term business impacts from technology investments and achieve larger innovation goals that evolve the organization’s business model.

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The end of digital transformation and the rise of business model innovation

CIO Business Intelligence

Digital transformation represented among the largest investments in technology to modernize businesses starting in the early 2000s. With the rise of generative AI, CEOs recognize an opportunity to shift from technology-led digital transformation to executive-led business reformation.

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3 key digital transformation priorities for 2024

CIO Business Intelligence

The analyst reports tell CIOs that generative AI should occupy the top slot on their digital transformation priorities in the coming year. Despite all that, CIOs should add generative AI initiatives to the much longer secondary list of transformation programs. Luckily, many are expanding budgets to do so. “94%

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3 force multipliers for digital transformation

CIO Business Intelligence

While digital initiatives and talent are the board directors’ top strategic business priorities in 2023-2024, IT spending is forecasted to grow by only 2.4% Tech companies have laid off over 250 thousand employees since 2022, and 93% of CEOs report preparing for a US recession over the next 12 to 18 months.

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What is digital transformation? A necessary disruption

CIO Business Intelligence

Once a vanguard business strategy, digital transformation has become a perennial objective for business survival. Most CEOs (72%) continue to prioritize digital investments, according to the 2022 CEO Outlook report from KPMG, in part due to concerns about emerging and disruptive technology, a top three risk to organizational growth.

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7 secrets of successful digital transformations

CIO Business Intelligence

Organizations that continued full speed ahead with their digital transformation initiatives during the COVID-19 pandemic are able to ruminate on what went right and what they would have done differently, with the benefit of hindsight. A leader also needs to devote time and energy to drive a transformation forward.