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A Complete Guide To Driving Digital Transformation In Marketing

datapine

Digital transformation is a broad term that is difficult to define precisely. Think of digital transformation as a way to future-proof a business. But, you can consider it a change in the business activities to prioritize your business’s digital presence. Steps To Driving A Successful Digital Transformation.

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Protecting your digital transformation from value erosion

CIO Business Intelligence

Digital transformation programs promise a wealth of advantages, but unforeseen challenges can cancel out measurable value. Careful planning and holistically evaluating your system integration (SI) partner proposals are critical steps in your transformation initiative. What primary risks lead to value erosion?

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Corinium Meets: BNP Paribas Global Head of AI Adri Purkayastha

Corinium

BNP Paribas Global Head of AI and Digital Risk Analytics Adri Purkayastha talks to us about how COVID-19 is accelerating the firm’s digital transformation and the future of risk analytics. You’ve been at BNP Paribas for roughly 18 months.

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7 sins of digital transformation

CIO Business Intelligence

As CIOs prepare for the next wave of digital transformation, they must demonstrate shorter-term business impacts from technology investments and achieve larger innovation goals that evolve the organization’s business model.

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3 force multipliers for digital transformation

CIO Business Intelligence

The message to CIOs is to do more with less, and the implication is that CIOs must look at digital transformation initiatives differently than in years past. Force-multiplying digital transformation initiatives aim to accomplish multiple strategic objectives through a single vision and investment.

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3 key digital transformation priorities for 2024

CIO Business Intelligence

The analyst reports tell CIOs that generative AI should occupy the top slot on their digital transformation priorities in the coming year. I wrote in Driving Digital , “Digital transformation is not just about technology and its implementation. Luckily, many are expanding budgets to do so. “94%

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Trust: The foundation for successful digital transformation

CIO Business Intelligence

These challenges grow even more pronounced in tracking progress across intricate digital transformation initiatives. Ultimately, these businesses run the increasing risk of falling behind in their markets. Conclusion Trust stands as a cornerstone in the digital transformation journey. Digital Transformation