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A Complete Guide To Driving Digital Transformation In Marketing

datapine

Digital transformation is a broad term that is difficult to define precisely. Think of digital transformation as a way to future-proof a business. But, you can consider it a change in the business activities to prioritize your business’s digital presence. Steps To Driving A Successful Digital Transformation.

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The end of digital transformation and the rise of business model innovation

CIO Business Intelligence

Digital transformation represented among the largest investments in technology to modernize businesses starting in the early 2000s. With the rise of generative AI, CEOs recognize an opportunity to shift from technology-led digital transformation to executive-led business reformation.

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Why adaptability is the new digital transformation

CIO Business Intelligence

The past decade in IT has been all about digital transformation. Transformations once envisioned to be a two- or three-year journey, to catch up or get ahead, have become a continuous journey with no end in sight. It’s no longer sufficient to pursue after-the-fact transformations.

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7 secrets of successful digital transformations

CIO Business Intelligence

Organizations that continued full speed ahead with their digital transformation initiatives during the COVID-19 pandemic are able to ruminate on what went right and what they would have done differently, with the benefit of hindsight. CIOs and other IT leaders share seven secrets of how to get digital transformation right.

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What is digital transformation? A necessary disruption

CIO Business Intelligence

Once a vanguard business strategy, digital transformation has become a perennial objective for business survival. Digital transformation is the integration of digital technologies into all aspects of business operations. Moreover, digital transformation means doing all that work on a continuous basis.

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10 digital transformation questions every CIO must answer

CIO Business Intelligence

Digital transformation has become an essential part of business success. According to TEKsystems’ 2023 State of Digital Transformation , 41% of organizations’ digital transformation (DX) initiatives have failed to achieve their desired outcomes. That’s not digital transformation. Others agree.

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Corinium Meets: Alteryx CDAO Alan Jacobson

Corinium

Ahead of his presentation at CDAO UK, we spoke with Alteryx CDAO Alan Jacobson about driving ROI with data, putting the ‘transformation’ into digital transformation and why there’s never been a more exciting time to be a data scientist. It's an extraordinary period of time.