Corinium

JUNE 20, 2019

and ‘where do we start?’. By knowing their customers better, they can reach out to them and do not need any brick and mortar stores to launch their business. The need is to understand the customer’s requirements and use that knowledge and information to increase the ancillary revenue. Customer base. Customized products.

Digital Transformation 186

Digital Transformation Data-driven Insurance ROI 186

datapine

MARCH 25, 2022

4) How Do BI And BA Apply To Business? What Do The Experts Say? Well, what if you do care about the difference between business intelligence and data analytics? You do this to see how you can fix your errors and replicate your successes. 2) BI vs BA As Seen Through Football. 3) BI And BA Main Differences.

Business Intelligence 264

Business Intelligence Analytics Statistics Dashboards 264

Juice Analytics

JANUARY 27, 2020

A couple weeks ago I had the opportunity to present to a group of innovation leaders at The Disruption Lab event alongside my friend and Juicebox customer Gene Boerger of Preverity. There are, of course, many companies that simply gather and sell data (like the companies selling your phone location data ). Let's chat

Predictive Modeling 125

Predictive Modeling Modeling Management IT 125

datapine

APRIL 14, 2022

“You can have data without information, but you cannot have information without data.” – Daniel Keys Moran. megabytes of data will be generated every second for every person on the planet, the potential for data-driven organizational growth in the hospitality sector is enormous. And when you consider that by the year 2020, 1.7

Big Data 244

Big Data Recreation/Entertainment Analytics Data-driven 244

Smart Data Collective

APRIL 9, 2020

That makes us do more things on the internet. How much information do we provide? You might be telling yourself: “I’m not a newbie to the internet; I know my way around the web without carelessly giving away my data. One of the more innocent pieces of information we gladly give away is social media.

Advertising 127

Advertising Data Collection Optimization Marketing 127

Occam's Razor

APRIL 13, 2015

This hurts my feelings! Ok, not so much hurts my feelings and more that I'm sad you are not taking advantage of all of the features at your disposal to drive smarter decisions by your leadership teams. My gems are are all related to driving high value to most of you, and to drive smarter, timely, broader IABIs.

Analytics 156

Analytics Reporting Metrics Slice and Dice 156

Occam's Razor

NOVEMBER 2, 2015

Do the big gigantic numbers imply that your business should use these social media channels? I believe that it was erroneous not to answer the two questions above, it was erroneous to be tempted by the Big Numbers and not understand how Social Media channels actually worked (streams, home pages, personalization, rankings and more).

B2B 167

B2B Metrics Recreation/Entertainment Testing 167

CIO Business Intelligence

JUNE 25, 2024

Do a bit of Googling (or Copiloting?) Do a bit more and you’ll read that UHG bought the problem with its acquisition of Change Healthcare. Do a bit more and you’ll read that UHG bought the problem with its acquisition of Change Healthcare. You’ll also read that UHG paid a ransom as part of how it handled the problem.

Risk 118

Risk Risk Management Statistics Management 118

Smart Data Collective

MARCH 30, 2020

In part, this has to do with scandals involving large online companies like Amazon, Facebook, and Google. People are surprised to learn how much information these companies and others like them are gathering about them online. They are even more surprised when the personal information gathered is leaked or sold to others.

Advertising 104

Advertising Data Collection Measurement Risk 104

datapine

SEPTEMBER 27, 2022

To help you on your journey, here is our personally curated list of 20 of the best SQL server books in existence. But before we do, let’s explore some interesting SQL facts: SQL assists in the structuring and management of information in a database, in addition to conducting searches for information using structures.

Business Intelligence 292

Business Intelligence Data Warehouse Data Processing Data mining 292

CIO Business Intelligence

JUNE 22, 2022

So when I decided to step out of my CIO role I thought it would be an easy transition. It was part-time and did not interfere with the work I was doing at my main organization,” Rinaldi says. Thanks to the pandemic, opportunities to do more [advisory work] arose and I started feeling more comfortable. It was not.”.

Consulting 119

Consulting IT Sales Technology 119

datapine

APRIL 12, 2023

2) Why Do You Need Incremental Sales 3) Incremental Sales Best Practices 4) KPIs To Help Boost Incremental Sales 5) Incremental Sales Challenges To ensure a sustainable level of commercial success in our cutthroat digital age, offering value, driving consumer loyalty, and consistently surpassing your targets are of the utmost importance.

Sales 176

Sales KPI Metrics Cost-Benefit 176

CIO Business Intelligence

DECEMBER 5, 2023

Most managers and executives figured letting employees work from home was doing them a favor. But, filled with optimism bias, the IT industry busily crafted collaboration suites whose purpose was to reproduce the in-person work experience on-screen. Not that it isn’t the true lead story; it just isn’t the best way to sell it.

Interactive 130

Interactive Metrics Management Optimization 130

CIO Business Intelligence

OCTOBER 13, 2022

Rich Gilbert, who joined Aflac in 2019 as chief digital and information officer, now serves as its chief transformation officer and head of individual benefits. Rich Gilbert: My superpower is the ability to speak multiple languages. The whole point around building our solutions is really to say, how do you drive customer ease?

IT 128

IT Insurance Cost-Benefit Modeling 128

Occam's Razor

FEBRUARY 20, 2012

My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model. Just doing the four things, in five steps above, will deliver what we lack… purpose. Sadder still, we don't ask questions later. No questions.

IT 139

IT Measurement Marketing Metrics 139

Smart Data Collective

AUGUST 21, 2019

Granify says that they can use machine learning for many purposes, including customer segmentation and personalization. You need to know what to get, how to get it, what to sell it for, whether it will make you money or is this just a gamble? How do you know what’s worth your time and energy? Where do you get started?

Machine Learning 95

Machine Learning ROI Marketing Big Data 95

CIO Business Intelligence

JUNE 28, 2022

And to do so, a solid data management strategy is key. One of my friends yearns to use an AI to search through the text notes taken by call center staff at his bank. Some write down too much information about their given calls. The person with the data will always say, “It’s all in a CSV and ready to go.”

Management 138

Management Internet of Things Statistics Data Science 138

Depict Data Studio

SEPTEMBER 15, 2020

We’d originally connected on Twitter and this was our first-time meeting in person. On her podcast, we talked about my unexpected shift from being an evaluator to a data visualization designer, along with my tips getting started working for yourself or teaching online. And I thought, “I guess I should do this now.

Visualization 105

Visualization Consulting Dashboards Reporting 105

Occam's Razor

FEBRUARY 22, 2010

: ) When should you start doing paid search advertising for tours to Italy for 2011? Where to do display advertisements to ensure you get in front of men considering proposing to their girlfriends (or boyfriends)? Typically, data collected is anonymous and not personally identifiable information (PII). In May 2010 (!).

Metrics 124

Metrics Advertising Reporting Data Collection 124

Smart Data Collective

MAY 30, 2019

One thing is for sure – if you want to sell more on the Internet, handle more customers, save on personnel costs, you certainly need Chatbot. If a customer cannot obtain information about a given product right there and then, it is possible that they will just abandon their basket and not come shop at that store again.

Big Data 102

Big Data Machine Learning Insurance Data-driven 102

bridgei2i

APRIL 28, 2020

In this episode, best-selling author and expert on Infonomics, Doug Laney delves into how enterprises can navigate their way out of the crisis by leveraging data. My name is Aruna Babu and I’m a transformation consultant who spent a good part of the last decade crafting strategy that marries business, technology and user needs.

Enterprise 103

Enterprise Data Analytics Analytics Forecasting 103

Occam's Razor

AUGUST 23, 2010

A large part of my adoration also comes from the fact that heuristic evaluations are us going back to the basics in an attempt to create un-stinky websites. Every believer in Web Analytics 2.0 knows that awesomeness comes not from answering just the "What" question but from also answering the "Why" question.

Analytics 116

Analytics Cost-Benefit Testing Optimization 116

CIO Business Intelligence

NOVEMBER 16, 2023

But there’s a problem with it — you can never be sure if the information you upload won’t be used to train the next generation of the model. First, the company uses a secure gateway to check what information is being uploaded. For example, someone can use a VPN or a personal computer and access the public version of ChatGPT.

Modeling 139

Modeling Enterprise Sales Marketing 139

Occam's Razor

AUGUST 13, 2012

I'm going to try, really hard, and be cogent in my replies to ensure this does not end up being a super long post. Let's do this! Some tools do pan-session analysis better than others, and there are a number of relatively new analytics solutions on the market today. What you can do about what you actually have.

Modeling 125

Modeling Metrics Data Quality Data-driven 125

CIO Business Intelligence

JANUARY 9, 2024

The CIO doesn’t have to know all the information, but as the one who sees across the organization, the CIO should be able to bring insights that will help the other executives put all the pieces together.” We want to make sure we enable the business to use new technologies; that’s my personal goal.

IT 140

IT Risk Cost-Benefit Machine Learning 140

CIO Business Intelligence

JANUARY 11, 2024

Dan Roberts: In our conversation during the podcast about the nature of work, Abhi Dhar, TransUnion’s chief information and technology officer, asked who you think will ‘win’ when it comes to the expectations mismatch between management and the workforce. I want to do this, and I want to be recognized and rewarded for doing it well.

IT 128

IT Consulting Technology Management 128

Occam's Razor

DECEMBER 22, 2008

Then you'll have a blue print for doing nonline analytics: Offline -> Online -> Offline. How do I know that it was a tv ad that drove you to the site or a magazine article or a banner by the side of a road etc. . "Offline" to you and me. :). We tend to often overlook the pesky offline real world. Sure you are.

Analytics 122

Analytics Measurement Marketing Strategy 122

erwin

APRIL 18, 2019

Collects, sells or shares the personal data of 50,000 or more consumers, households or devices. Earns 50% of more of its annual revenue by selling consumers’ personal information. As the name suggests, the legislation is designed to protect the personal data of consumers who reside in the state of California.

Data Governance 81

Data Governance Metadata Data Collection Data-driven 81

datapine

OCTOBER 10, 2019

If you want to convey crucial information to decision-makers in the easiest and most effective way possible, you need to embrace the power of interactive dashboards. The dashboard creation process will only prove effective if everything you do is geared towards connecting with your audience. b) What do they do on a daily basis?

Dashboards 146

Dashboards Visualization Sales Metrics 146

Occam's Razor

FEBRUARY 25, 2013

and a mathematical formula (oh, my!), We shall do that in in two parts. In part one, my good friend Jesse Nichols will present his wonderful formula for computing ROA (return on analytics). Here's part one, let me hand you over to Jesse… Hello my dear, dear friends fighting the good fight of analytics.

Analytics 143

Analytics ROI Marketing Modeling 143

CIO Business Intelligence

APRIL 25, 2024

We didn’t start with a very clear idea of what an LLM could do.” Clicking ‘Assess my fit for this job’ and getting ‘You are a terrible fit’ isn’t very useful,” Bottaro said. “We LLM vendors typically sell tokens by the thousands or millions. The initial deliverables “felt lacking,” Bottaro said. Or at least overly blunt.

IT 139

IT Cost-Benefit Experimentation Metrics 139

CIO Business Intelligence

JANUARY 23, 2023

Praveen Jonnala, SVP and CIO, CommScope CommScope “Whether you hold an official title or not, we’re now in this era where technology leaders can’t just operate doing a bunch of technology stuff,” says Jonnala, CommScope’s senior vice president and CIO.

Digital Transformation 145

Digital Transformation Technology Management Data-driven 145

Occam's Razor

SEPTEMBER 29, 2009

My absolute favorite branding campaign of all time: Think Different. are you doing the "branding campaign"? All you need to do is figure out what the purpose of your campaign is, no matter how outlandish (or childish) your goal. " Admit it, you've heard it. I suspect you've even used it liberally!! : ).

Measurement 130

Measurement Metrics Analytics Marketing 130

CIO Business Intelligence

JUNE 22, 2022

I have an M&A leader who sits on my transformation team. All they do is M&A. What is challenging about doing an acquisition? We do three or four acquisitions in parallel with the goal of integrating them completely into our environment in 30 to 45 days. It was a hard sell initially, but not anymore.

IT 105

IT Insurance Cost-Benefit Risk Management 105

Occam's Razor

JULY 1, 2008

While you might be doing great in terms of direct revenue impact of your website, pause and consider what in God's name is happening to that other 98.3% "unconverted" traffic on your site? Your ecommerce website is helping people who will only do research online and then buy stuff in a store. Because it is hard.

Analytics 116

Analytics Measurement Marketing Sales 116

Occam's Razor

AUGUST 28, 2006

My hypothesis is that. In my personal experience at different companies I have seen it between 25 to 55%. Depending on the cost of items you sell on your website each percent point of abandonment could represent tens of thousands to millions of dollars per month in revenue. What could you do next?

Metrics 98

Metrics Analytics Measurement Testing 98

CIO Business Intelligence

JANUARY 17, 2024

What do the following quotes have in common? I used figures of speech and financial terms they understood, and I kept well away from technical jargon because that wasn’t my audience. A good CIO needs to know who they’re speaking to and how they like to absorb information and points of view.”

Consulting 122

Consulting Interactive Strategy Visualization 122