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The Most Important Business KPIs. (Spoiler: Not Conversion Rate!)

Occam's Razor

JANUARY 4, 2022

It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. As you contemplate your strategy for #2 above, my dear friend David Hughes helped write one of my favorite posts on this blog: Excellent Analytics Tip #17: Calculate Customer Lifetime Value. You can sign up here. Bottom Line.

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CMOs, It’s Time to Embrace Infusing Analytics into Workflows

Sisense

JUNE 15, 2021

Marketing orgs that embrace this new paradigm will see their efforts bear fruit and their companies flourish. Optimize your data workflow for more successful growth marketing. Download whitepaper. Starting at the top: Driving your marketing strategy with data. Download whitepaper.

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Analytics Data-driven Key Performance Indicator Marketing

Data Leaders Brief

The Most Important Business KPIs. (Spoiler: Not Conversion Rate!)

CMOs, It’s Time to Embrace Infusing Analytics into Workflows

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