The Most Important Business KPIs. (Spoiler: Not Conversion Rate!)
Occam's Razor
JANUARY 4, 2022
It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. As you contemplate your strategy for #2 above, my dear friend David Hughes helped write one of my favorite posts on this blog: Excellent Analytics Tip #17: Calculate Customer Lifetime Value. You can sign up here. Bottom Line.
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