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Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

Make sure that every single report you create has acquisition, behavior and outcome metrics (download this example: Page Efficiency Analysis Report ). Bonus : Download nine additional custom reports, and a VP-level dashboard, I''ve created with ABO as a foundation, directly into your Google Analytics account: Occam''s Razor Awesomeness ]. #4:

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Artificial Intelligence: Implications On Marketing, Analytics, And You

Occam's Razor

It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). If you’ve already downloaded TensorFlow , what are you doing with it? Is a piece of your marketing strategy leveraging ML powered options Facebook or Google are making available to you? AI | Now | Global Maxima.

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Top Data Science Tools That Will Empower Your Data Exploration Processes

datapine

Exclusive Bonus Content: Download Our Free Data & Science Checklist! Data science tools are used for drilling down into complex data by extracting, processing, and analyzing structured or unstructured data to effectively generate useful information while combining computer science, statistics, predictive analytics, and deep learning.

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Using Data Analytics and QR Codes to Boost Your Marketing Strategy

Smart Data Collective

Data analytics technology has helped countless companies improve their marketing strategies. Global companies are spending over $3 billion a year on marketing analytics technology and this figure is growing over 12% a year. Using QR Codes and Data Analytics Helps Companies Bolster their Marketing Strategies.

Marketing 145
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Data-Driven Marketers Must Configure Outlook Data Files

Smart Data Collective

Big data has changed the marketing profession in extraordinary ways. billion on marketing analytics software last year. There are many different ways that marketers can leverage data analytics to create successful marketing strategies. One of the biggest benefits is in the realm of email marketing.

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How to Use Audience Data to Inform Marketing Programs & Campaigns

Smart Data Collective

According to the 2021 CMO Spend Survey by Gartner, budget allocation for marketing analytics failed to make the top 3 in priority falling behind digital commerce, marketing operations and brand strategy. Here are two ways that marketers can use data to drive better marketing performance.

Marketing 145
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3 Data Mining Tips for Companies Trying to Understand their Customers

Smart Data Collective

There are a lot of different primary market research resources that you can use to find this information. You can find government data through sites like Census.gov or you can download reports from private market research companies.