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We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.
We can all use head fake metrics to calling out useless activity metrics. [ None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. It is not a leap to suggest that it is a big distraction from what's important to anoint this barely-a-metric as a KPI.
I LOVE custom reports [ Five Smart Downloadable Custom Reports ]. And, you can see the all important metric of Conversion Rate. I consider this metric, Per Session Goal Value, to be critical for publishers and hence likely the best one you can use to measure the various implications on you from people's use of ad blockers.
And, their instinct won't be to download your mobile app as the thing number one to do – without knowing what you can solve for! Invest in those platforms for marketing and invest in those channels to create amazing experiences. Bonus: Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to! <
Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. Or, download a piece of software? You can sign up here: The Marketing-Analytics Intersect. Thanks. [ /sidebar ].
Tip: Measure the metrics that matter. But when we peel back the intention of the ad, those vanity metrics don’t matter, because in the end, the ad didn’t raise awareness within the defined target audience, and it didn’t prevent accidents within the time frame that was scoped.
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