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Data overload is a growing problem for enterprise businesses. Analysis teams must often work manually to navigate seas of data and generate the specific insights their colleagues request.It can take multiple analysts weeks to gather, integrate and process the data they need. As a result, the insights they uncover may no longer useful by the time they’re generated.
Organizations’ use of data and information is evolving as the amount of data and the frequency with which that data is collected increase. Data now streams into organizations from myriad sources, among them social media feeds and internet-of-things devices. These seemingly ever-increasing volumes of devices and data streams offer both challenges and opportunities to capture information about a business and improve its operations.
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AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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