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'There are few things more complicated in analytics (all analytics, big data and huge data!) than multi-channel attribution modeling. We have fought valiant battles, paid expensive consultants, purchased a crazy amount of software, and achieved an implementation high that is quickly, followed by a " gosh darn it where is my return on investment from all this?
A participant in one of my Friday #BIWisdom tweetchats observed that “in the mobile ecosystem, Big Data + social + the NSA data surveillance news are a perfect storm.” Will the NSA storm change attitudes regarding mobile BI and thus hinder its growth? It’s a good question and it sparked an interesting discussion in our Twitter group. Before the perfect storm, our tweetchat tribe (comprised of customers, vendors and consultants/analysts) were of the opinion that the growing “app” mentality for “c
Newsletter from Dresner Advisory Services As we approach the final 3rd of 2013, we thought you might appreciate an update and progress report from Dresner Advisory Services. It's been an especially busy year for us and we're pleased with what we've achieved and excited by what lies ahead. Here are some highlights from this year: Our Website: We've reorganized our website dresneradvisory.com and made it much more useful and accessible.
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