The Biggest Mistake Web Analysts Make… And How To Avoid It!
Occam's Razor
FEBRUARY 20, 2012
The single biggest mistake web analysts make is working without purpose. We work very hard. We torture SiteCatalyst. We send out a lot of data. Then we resend it again and again. And yet our work results in very little impact on the business in terms of action taken by company leaders. Why this sad state? Almost always we dive into the ocean of data first.
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