Web Analytics Segmentation: Do Or Die, There Is No Try!
Occam's Razor
MAY 18, 2010
My love for segmentation as the primary (only?) way of identify actionable insights is on display in pretty much every single blog post I write. I have said: All data in aggregate is "crap" Because it is. One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!
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