Occam's Razor

JUNE 15, 2010

Most of the time spent by Marketers & Analysts tends to be spend looking for "known knowns" Things we know and expect to see in the data, we look to see if they are there. " Oh look Google is still our Number 1 referrer and we are selling lots of product x as we always do. Yea! " Some of our time is spent reacting to the "known unknowns" Looking for things we know might be happening but don't know when they happen. " I would like to know when conversio

Analytics 105

Analytics Metrics Measurement Marketing 105

Occam's Razor

JUNE 1, 2010

The world of the intertubes should be a lot more data driven and awe-sexy than it really is. Yet for all our collective efforts at writing and tweeting and kvetching online marketing is still based mostly on faith. Not data. Surprising at so many levels right? Last week I had the privilege of being invited to deliver the keynote at the annual CMA President's Dinner.

Marketing 92

Marketing Measurement Advertising Metrics 92

Occam's Razor

JUNE 28, 2010

We have more web metrics and data than there are stars in the universe (slight exaggeration!). Yet we stink at informing decisions. Our reports are ignored. Sites & online marketing continue to suck. A large part of the reason is that a large part of our job seems to consist of glorified data puking, hoping someone will be impressed. After all there is so much data in those reports!!

Metrics 111

Metrics Key Performance Indicator Data-driven Marketing 111