Occam's Razor

FEBRUARY 3, 2014

'YouTube is magnificent. YouTube is amazing. YouTube is… wait, let me quantify that. YouTube Marketing and Analytics Framework for Success. According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network as of mid-2013. And rather than just being content you watch, it is content you watch, share and shape. How cool is that!

Marketing 151

Marketing Analytics Advertising Measurement 151

Howard Dresner

FEBRUARY 11, 2014

Missed the boat. Didn’t gather enough steam. All that glitters isn’t gold. These pronouncements are often the verdict when technology evolves quickly and some functionalities or features don’t grab a strong enough hold quickly enough in the market. But applying that verdict to collaboration BI as well as social media and text analytics would be a mistake, even though they haven’t met expectations.

Analytics 45

Analytics Business Intelligence Data Processing Machine Learning 45

Srividya Sridharan

FEBRUARY 25, 2014

Customer analytics takes center stage in the age of the customer for firms trying to understand and predict customer behavior. From descriptive to predictive methods, customer insights (CI) professionals can apply a wide array of analytics methods to behavioral customer data. CI professionals have a lot to consider when deciding on the right portfolio of […].

Customer Analytics 40

Customer Analytics Analytics 40

Nutanix

FEBRUARY 18, 2014

There’s no question that enterprise application usability has for the most part been left behind.

Enterprise 20

Enterprise 20

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Sales

Occam's Razor

FEBRUARY 25, 2014

'There are three elements to our "big data" efforts, or unhyped normal data efforts: Data Collection, Data Reporting, and Data Analysis. (More on that here: DC-DR-DA: A Simple Framework For Smarter Decisions.). We are all aware that the best companies in the world have an optimal DC-DR-DA allocation when it comes to time/money/people: 15%-20%-65%.

Visualization 145

Visualization Key Performance Indicator Dashboards Metrics 145

Nutanix

FEBRUARY 18, 2014

I am delighted to announce that Nutanix has received the NorthFace ScoreBoard Award from Omega Management in recognition of our outstanding customer service and support throughout 2013.

Management 20

Management 20