Occam's Razor

SEPTEMBER 30, 2013

'Two things I love a lot: 1. Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. 2. Visuals, because if I can paint a simple picture about something complex it means I understand it and in turn I can explain it to others. This post is at the intersection of those two lovely things.

Marketing Analytics 156

Marketing Analytics Marketing Visualization Analytics 156

Bruno Aziza

SEPTEMBER 8, 2013

By Stephanie Tilenius, an executive in residence at Kleiner Perkins Caufield & Byers. With a big assist from technology, Americans are driving a major transformation of the nation’s health care system. Recent years have brought us the passage of the Affordable Care Act, technology advances in sensors and devices, cheaper personal [.].

Technology 52

Technology 52

Howard Dresner

SEPTEMBER 30, 2013

What are your views on Mobile Business Intelligence? Data collection has begun for our 5th annual Wisdom of Crowds® Mobile Business Intelligence Market Study and we'd really value your input! Click here to be directed to the survey! Here are a few important reasons to participate: 1) Your participation supports a modern and wholly objective approach to industry research AND participants will receive a complimentary research report. 2) You get to weigh in and rate your Mobile Business Intelligenc

Business Intelligence 45

Business Intelligence Data Collection Marketing Reporting 45

Nutanix

SEPTEMBER 26, 2013

There’s no question that enterprise application usability has for the most part been left behind.

Enterprise 20

Enterprise 20

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

Srividya Sridharan

SEPTEMBER 10, 2013

SAP today announced plans to acquire KXEN, a provider of predictive analytics technology. The terms of the deal are not known. This is an interesting development for both companies and highlights the focus on the democratization of predictive analytics, especially for marketers. The proposed deal puts the spotlight on two shifts in the analytics landscape: […].

Predictive Analytics 40

Predictive Analytics Analytics Analytics Technologies Marketing 40

Occam's Razor

SEPTEMBER 9, 2013

'My love for segmentation knows no bounds. Weather you do online, offline, nonline analysis, or just randomly playing with data, insights arrive faster with segmentation. In fact I've gone so far as to say: "All data in aggregate is crap." That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data.

Analytics 146

Analytics Metrics Marketing Reporting 146

Nutanix

SEPTEMBER 7, 2013

There’s no question that enterprise application usability has for the most part been left behind.

Software 20

Software Enterprise 20