See-Think-Do: A Content, Marketing, Measurement Business Framework
Occam's Razor
JULY 22, 2013
'The world does not need a new business framework. I get "About 269,000,000 results (0.25 seconds)" for business framework on Google today. But most of the frameworks available to us solve for divisional silos. For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective).
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