The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act
Occam's Razor
APRIL 8, 2013
'This should not be news to you. To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. Online, offline or nonline. Yet this structure rarely exists in companies. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago.
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