April, 2013

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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

'This should not be news to you. To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. Online, offline or nonline. Yet this structure rarely exists in companies. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago.

Metrics 157
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Software is Also Eating the Data Center

Nutanix

Most big data center players still cling to the hardware-based models of yore. But the growing ubiquity of the hypervisor as the new data center O/S means that software-defined technologies will increasingly challenge the status quo.

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The VMware Horizon Suite on Nutanix: A Match Made in Heaven?

Nutanix

I recently had the opportunity to head over to the VMware HQ and conduct a white boarding session on the VMware Horizon Suite on Nutanix solution.

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Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

'It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. Big data. Small data. Any data. In the last couple months I've spent a lot of time with senior level marketers on three different continents. Some of them are quite successful, sadly many of them were not. In the latter group I discovered that there were two common themes. 1.

Marketing 166
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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?