October, 2010

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Best Web Analytics 2.0 Tools: Quantitative, Qualitative, Life Saving!

Occam's Razor

What is the first thing you want when you think about web analytics? Tools! Of course tools. What to do, where to start, what's cool. I was reflecting on that recently and thought it was incredible that in all my years of writing this blog I have never written a blog post, not one single one (!!), recommending tools for the complete web analytics 2.0 spectrum.

Analytics 136
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Rebel! Refuse Report Requests. Only Answer Business Questions, FTW.

Occam's Razor

Try this. Ask a famous blogger, a published author, a random twitterer or your mom how to succeed in web analytics, or how not to be a Reporting Squirrel. The answer will invariably be: Before you provide the data, ask the requestor what is the business question they are trying to answer. Then fulfill that need. It is a good answer. Most of the time they, Marketers /bosses /HiPPO's, ask and we puke data out.

Reporting 119