Dear Avinash: Attribution Modeling, Org Culture, Deeper Analysis
Occam's Razor
AUGUST 13, 2012
A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. The questions reveal a bunch of things we used to worry about, and continue to, like data quality and creating data driven cultures. They also reveal things that starting to become scary (Privacy!
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