July, 2018

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Machine Learning Making Big Moves in Marketing

Rocket-Powered Data Science

Machine Learning is (or should be) a core component of any marketing program now, especially in digital marketing campaigns. The following insightful quote by Dan Olley (EVP of Product Development and CTO at Elsevier) sums up the urgency and criticality of the situation: “If CIOs invested in machine learning three years ago, they would have wasted their money.

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The Impact Matrix | A Digital Analytics Strategic Framework

Occam's Razor

The universe of digital analytics is massive and can seem as complex as the cosmic universe. With such big, complicated subjects, we can get lost in the vast wilderness or become trapped in a silo. We can wander aimlessly, or feel a false sense of either accomplishment or frustration. Consequently, we lose sight of where we are, how we are doing and which direction is true north.

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Data Storytelling: What's Easy and What's Hard

Juice Analytics

Putting data on a screen is easy. Making it meaningful is so much harder. Gathering a collection of visualizations and calling it a data story is easy (and inaccurate). Making data-driven narrative that influences people.hard. Here are 25 more lessons we've learned (the hard way) about what's easy and what's hard when it comes to telling data stories: Easy: Picking a good visualization to answer a data question Hard: Discovering the core message of your data story that will move your audience to

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Crawling the internet: data science within a large engineering system

The Unofficial Google Data Science Blog

by BILL RICHOUX Critical decisions are being made continuously within large software systems. Often such decisions are the responsibility of a separate machine learning (ML) system. But there are instances when having a separate ML system is not ideal. In this blog post we describe one of these instances — Google search deciding when to check if web pages have changed.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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What is machine learning?

IBM Big Data Hub

A 101 article on machine learning.

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Defining data science in 2018

Data Science and Beyond

I got my first data science job in 2012, the year Harvard Business Review announced data scientist to be the sexiest job of the 21st century. Two years later, I published a post on my then-favourite definition of data science , as the intersection between software engineering and statistics. Unfortunately, that definition became somewhat irrelevant as more and more people jumped on the data science bandwagon – possibly to the point of making data scientist useless as a job title.

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How FinTech Initiatives Are Driving Financial Services Innovation

Bruno Aziza

FinTech startups are driving innovation in financial services at a time of disruption and fear of displacement. This article explores the current state of FinTech as a foundation for financial services innovation and transformation.

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Education Leaders Embrace Data Storytelling

Juice Analytics

The Data Storytelling Revolution is coming to the K-12 Education world -- in its own unique way. Two days at the annual National Center for Education Statistics STATS DC Data Conference in Washington DC gave me an up-close view of how education leaders were using data to drive policy and understanding school performance. This insiders view was thanks to an invitation by our partners at the Public Consulting Group , one of the leading education consulting practices in the country.

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IDG Contributor Network: Do you have a plan for harnessing IoT data?

CIO Business Intelligence

If you trust the headlines, 2018 is either the year of blockchain , the year of AI , or the year of augmented reality. The Internet of Things (IoT) doesn’t get the same buzz it did a few years ago, but investment in IoT is still strong. For many enterprises, however, IoT still has the potential to be the most transformative emerging technology.

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How analytics superhero Mike Tamir uses data to fight fake news

IBM Big Data Hub

How can we always be sure the stories we’re reading are accurate? Is there an agenda to distort facts to change opinions? Does a story assert falsehoods, misquote its subjects or rely on hyperbole? In short: is the news we’re consuming the truth? Or is it “fake news?” Meet Mike Tamir, an analytics hero who uses data science to take fake news head-on.

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How to Achieve High-Accuracy Results When Using LLMs

Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage

When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m

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BI Buyers Look For End-To-End Platforms — Qlik Acquires Podium Data

Boris Evelson

Qlik, a Leader in our recent Forrester Wave™ evaluation on business intelligence (BI), has acquired Podium Data, a Contender in our big data fabric Wave. In a humble opinion of yours truly, this is further proof of a trend showing that BI buyers are increasingly seeking end-to-end platforms and solutions, rather than separate BI/ETL components that need […].

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Machine Learning and AI Underpin Predictive Analytics to Achieve Clinical Breakthroughs

Cloudera

The practice of medicine is not only a science, it is also an art. With it, difficult situations will arise requiring insightful judgments made by well-trained physicians who can tailor their approach to the needs of patients. As such, we are witnessing a revolution in the healthcare industry, in which there is now an opportunity to employ a new model of improved, personalized, evidence and data-driven clinical care.

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Why The Cloud Is A Risky Business

Bruno Aziza

There is no doubt that “Cloud Transition” is one of the most disruptive trends of our modern times: 77% of enterprises are going to the cloud. And 59% are already there. Question is: what’s the best way to get there and succeed?

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New technologies like AI and machine learning are driving the digital transformationMaking AI Real (Part 1)

Jedox

The digital transformation is redefining the world as we know it at a pace faster than most people could ever imagine. But it is more than just massive computing power, artificial intelligence with sophisticated algorithms, and tons of data that are propelling this megatrend forward. It is the people who are using and embracing these new technologies – simply because it makes their lives easier, safer, and more enjoyable.

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Zero Trust Mandate: The Realities, Requirements and Roadmap

The DHS compliance audit clock is ticking on Zero Trust. Government agencies can no longer ignore or delay their Zero Trust initiatives. During this virtual panel discussion—featuring Kelly Fuller Gordon, Founder and CEO of RisX, Chris Wild, Zero Trust subject matter expert at Zermount, Inc., and Principal of Cybersecurity Practice at Eliassen Group, Trey Gannon—you’ll gain a detailed understanding of the Federal Zero Trust mandate, its requirements, milestones, and deadlines.

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My Favorite Shark Week Infographics

DataRobot Blog

by Jen Underwood. Grab the popcorn and a cool beverage. Shark Week (#SharkWeek) is upon us once again. Truth be told – I look forward to it. Shark Week is an annual, week-long TV programming. Read More.

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Ten expert tips for visual data science

IBM Big Data Hub

Data science and machine learning provide the basis for business growth, cost and risk reduction and even new business model creation -- but implementing predictive analytics does present some challenges. IT Central Station members have shared tips that help organizations overcome the challenges in effective data preparation, model development and training.

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A Use Case For Business Intelligence Vs. Text Analytics Tools

Boris Evelson

I recently answered a client question regarding an application that could be based on either business intelligence (BI) or text analytics technology. Question: “We receive quarterly and yearly account statements for our investments. Each statement will contain key pieces of information, such as total contributions, expenses, interest income, etc.

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BusinessObjects Coexistence – The Way to Build a World Cup Dream Team

Paul Blogs on BI

So I am at the British Airways Executive lounge at London Heathrow waiting for my flight and watching England play Sweden in the World Cup quarter finals. England are leading 1-0 going into the second half and then Dele Alli scores a second goal for England. I jump out of my seat and yell out “Yes, Dele Alli”. Everyone turns round to look at me as if I was from another planet.

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Revolutionize QA: GAPs AI-Driven Accelerators for Smarter, Faster Testing

GAP's AI-Driven QA Accelerators revolutionize software testing by automating repetitive tasks and enhancing test coverage. From generating test cases and Cypress code to AI-powered code reviews and detailed defect reports, our platform streamlines QA processes, saving time and resources. Accelerate API testing with Pytest-based cases and boost accuracy while reducing human error.

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Don't Confuse GDPR Compliance with Security

Bruno Aziza

Overlooking the differences between compliance and security could be perilous for enterprises. In this article, Zscaler Chief Evangelist Larry Biagini discusses compliance vs. security in relation to the European Union's GDPR, and how not confuse one for the other.

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10 BI tools for data visualization

CIO Business Intelligence

Swimming in data Image by Getty Images There is golden knowledge in the sea of data that businesses are swimming in. Being able to fish out the business intelligence you need—when you need it—is the key to steering your ship.

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Trending Technologies for BI & Financial Planning and AnalysisMaking AI Real (Part 2)

Jedox

Part one of our blog series explored how people are the driving force behind the digital transformation and how it is fueled by artificial intelligence and machine learning. We also took a first look at how fp&a and business intelligence professionals can start to derive tangible value from these technologies for Enterprise Performance Management.

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Reflections on the 2018 state of information management

IBM Big Data Hub

“Content management” — at least as traditionally defined — is no longer the straw that stirs the process drink. It’s a key element, yes. It’s an important set of tools in the enterprise toolkit, yes. But it is not the only game in process town.

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Optimizing The Modern Developer Experience with Coder

Many software teams have migrated their testing and production workloads to the cloud, yet development environments often remain tied to outdated local setups, limiting efficiency and growth. This is where Coder comes in. In our 101 Coder webinar, you’ll explore how cloud-based development environments can unlock new levels of productivity. Discover how to transition from local setups to a secure, cloud-powered ecosystem with ease.

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The Data Science Iron Triangle – Modern BI and Machine Learning

Cloudera

The New Iron Triangle. It is cliché to discuss IT/business solutions as people, process, and technology. Some call it the “golden triangle,” but in this blog, we refer to it as the iron triangle. Since the 1960s, technology has disrupted business through the advent of computing and information management. These systems replaced highly manual operations such as record keeping, finance, and reporting.

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Power BI for Grownups

Paul Turley

The message from the Microsoft Business Applications Summit this week was very clear: Power BI is growing up. We have known for a while that Power BI is a great front-end tool for enterprise-scale tabular and multidimensional models.

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Time to Value: The Currency of Data Operations

Bruno Aziza

How DataOps is helping businesses accelerate time to value and deliver more satisfied consumers.

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Introduction to Machine Learning with IBM Watson Studio

DataRobot Blog

by Jen Underwood. Machine learning is a type of artificial intelligence (AI) that enables computers to learn without being explicitly programmed. Algorithms identify patterns. Read More.

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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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Can Plug n’ Play Predictive Analytics Be Used in Hospitals?

Smarten

How Can Predictive Analysis Tools Help My Hospital or Healthcare Organization? Hospitals and healthcare systems are turning to predictive analytics tools to plan and forecast and understand what, when and how to support patients. Some hospitals use predictive analysis software to gather data and analysis the incidence of readmissions for patients presenting with critical health issues.

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How advanced analytics pulls insights from the weather, part 1

IBM Big Data Hub

Natural disasters seem inescapable, leaving us feeling vulnerable in the hands of nature. How is this possible, given all the data and technology that surrounds us today? Can’t experts get better at prediction, and even try to stave off more natural calamities or more effectively reduce the loss of resources?

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The Future of BusinessObjects Dashboards – Lessons from Egypt

Paul Blogs on BI

On a recent trip to Egypt, I was amazed at the number of older vehicles I saw on the road dating back to the 1960’s and even older. These are not the beautifully conserved collectors’ items that you see here in the US but are mostly pretty beaten up with body parts often missing. Yet the incredible thing is they are still running and providing both value and productivity to their very demanding owners.

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IDG Contributor Network: Lessons enterprise service management professionals can learn from the FIFA World Cup

CIO Business Intelligence

The past few weeks the FIFA World Cup soccer has been a huge topic of conversation within our offices, conversations made all the more lively based on the fact that our colleagues work in offices all over the world, many of them in countries that were well represented by teams during the tournament. So after having flags up throughout the office and various viewing parties, it struck me that there are some service management lessons we can learn from all of this hoopla.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!