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The term KPI is one that I hear far more than any other in this nascent field we call Web Analytics. Key Performance Indicators! This is a KPI and that is a KPI and "you don't have a KPI, oh my!" and "look at my KPI it is awesomer than yours!" and. well you've been there. You can empathize. Simple talk in this blog post: Highlight a definition.
I get a lot of emails with questions, atleast 10 to 15 each day. Some are easy, others hard, and some mind boggling (due to their length, complexity or audacity!). "Dear Avinash" is an occasional series where I share some of my answers that might benefit the greater ecosystem. I'll only share the questions that might be universal, and ones where the source would be impossible to identify (to preserve confidentiality).
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