Brand Measurement: Analytics & Metrics for Branding Campaigns
Occam's Razor
SEPTEMBER 29, 2009
One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Admit it, you've heard it. I suspect you've even used it liberally!! : ). Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs.
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