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Swiss cheese has holes in various places on different slices of cheese when you cut it up. Let’s imagine these holes reflect weaknesses in the system where mistakes can pass through, afterall no system is perfect. One mistake passing through a hole in one slice of cheese might remain unnoticed and not lead to a business catastrophe, if it's corrected.
Like me, I'm sure you are working on complex challenges when it comes to data. Multi-petabyte data warehouses. Multi-touch, cross-channel attribution analysis. Media mix modeling. Predictive analytics. Human-centric analysis. Oh, and let's not forget the application of machine learning to every facet of your work. It is genuinely fun to work on these opportunities.
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AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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When we have a strong belief about something or a bias towards a particular opinion, we consciously or unconsciously seek out evidence that validates what we already believe. When we come across contrary evidence, our default behaviour is to ignore it, diminish it or in some cases, conclude that it’s wrong prematurely without exploring its merits. This behaviour is due to a cognitive bias known as confirmation bias.
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When we have a strong belief about something or a bias towards a particular opinion, we consciously or unconsciously seek out evidence that validates what we already believe. When we come across contrary evidence, our default behaviour is to ignore it, diminish it or in some cases, conclude that it’s wrong prematurely without exploring its merits. This behaviour is due to a cognitive bias known as confirmation bias.
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